Responsibilities

• Supports the Director of Marketing & Chief Marketing Officer in managing the day-to-day operations of the marketing department and supporting the marketing efforts of the entire DMC team
• Executes and measures social media programs and campaigns in alignment with the DMC's social media strategy, and creates monthly performance reports
• Writes creative and compelling content for the website, social media platforms, press releases, and applications
• Supports the DMC Marketing and Communications plans, growing awareness of Downtown Memphis as a destination for businesses, residents, visitors, and investors
• Executes the creation of all DMC creative assets to ensure consistent and effective branding and communications
• Assists the marketing team with writing press releases and media alerts
• Collaborates with the marketing team in executing marketing, social, and event strategy, including updating and maintaining downtownmemphis.com, bealestreet.com, and all related social platforms
• Represents the DMC at designated events, meetings, and presentations
• Performs other duties and responsibilities as assigned

Requirements

• Preferred Bachelor's degree in Liberal Arts, Advertising, Marketing, Communications, Public Relations, or similar fields
• Minimum of 2 years of experience in marketing/communications
• Proven experience in social media content creation and management
• Flexibility and willingness to occasionally work irregular hours, nights, and weekends in support of District programs, events, and promotions

Preferred

• Self-starter able to efficiently execute initiatives and actively manage deadlines
• Excellent written and verbal communication skills
• Proficient in MailChimp, Word/Excel and/or Google Docs, PowerPoint, Canva, Adobe Creative Suite, and all computer programs required to meet the above duties and responsibilities
• Creative thinker with a passion for developing fresh, out-of-the-box ideas
• Experience with or strong working knowledge of Community engagement and surveying
• Digital marketing, social media strategy, and analytics