Marketing and Communications Specialist

San Antonio, TX (On-site)

$55K/yr – $70K/yrMid Level2+ years expFull time

Posted 1 day ago

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Job Summary

Own and manage the firm\'s referral relationships, driving engagement with attorneys and partners through targeted communications, events, and CRM-driven activity.

  • Lead relationship management with referring attorneys
  • Plan and execute appreciation and networking programs

Job Description

Responsibilities

  • Serve as the primary point of contact for the firm's referring attorneys and referral partners.
  • Build and maintain strong relationships through regular phone calls, emails, office visits, lunches, and networking opportunities.
  • Develop and execute communication plans to keep referral partners engaged, informed, and connected to the firm.
  • Coordinate attorney appreciation initiatives, including gifts, handwritten notes, holiday outreach, welcome packages, and recognition programs.
  • Schedule and conduct regular visits with referring attorneys and their offices.
  • Plan and assist with attorney appreciation events, networking receptions, CLE programs, conferences, and other relationship-building activities.
  • Collaborate with the Marketing team to develop newsletters, email campaigns, and referral-focused marketing materials.
  • Maintain accurate records of attorney interactions, referral activity, and engagement within the firm's CRM.
  • Monitor referral partner engagement and identify opportunities to strengthen relationships or re-engage inactive referral sources.
  • Prepare reports on referral activity, communication efforts, and relationship engagement.

Preferred

  • Bachelor's degree in Marketing, Communications, Public Relations, Business, Hospitality, or a related field preferred.
  • Two or more years of experience in marketing, communications, relationship management, client services, business development, hospitality, or professional services.
  • Outstanding interpersonal, written, and verbal communication skills.
  • Strong organizational skills with the ability to manage multiple priorities and relationships.
  • Professional, outgoing, and confident interacting with attorneys and other professionals.
  • Experience planning events, coordinating outreach, or managing client relationships is preferred.
  • Familiarity with CRM systems and Microsoft Office.
  • Self-motivated with the ability to work independently while collaborating effectively with a team.
  • Strong attention to detail and a commitment to providing exceptional service.
  • Local and Regional travel is required.
Cowen | Rodriguez | Peacock logo

Cowen | Rodriguez | Peacock

Our goal is simple: settlements the size of Texas. With a history of 7-figure and 8-figure settlements, we know we can continue to strive to be the best in the business. And in order to achieve this goal we have learned the importance of evolving throughout the years as attorneys, as referral partners, and as a law firm. This evolution includes the use of high end demonstratives, the continued use of focus groups throughout a case to perfect trial strategy and the visuals used in the courtroom, attending national seminars in order to stay abreast of the latest technology and personal injury topics, expanding our office locations and staff to better serve our clients and referral partners, and sharing our lessons learned along the way with our peers whom we partner with on a daily basis.We handle a variety of personal injury cases from trucking and commercial vehicle accidents, to death or catastrophic injury, oil and gas industry injuries and product liability cases. As a commanding authority in personal injury law, our mission is to deliver the most successful outcome possible for our clients, and the well-informed attorneys who partner with us on their client’s behalf, while acknowledging the personal loss of each of our clients.

San Antonio, Texas, USA
23 employees (1 in marketing)

Traffic Signals

Monthly Visitors
782
Traffic Source Mix
Search
41.3%
Direct
40%
Referral
8.9%
Social
7.8%
Paid
1.5%

Headcount Trend

Current headcount: ~23

Marketing Team

Marketing Team Size
1 (4% of company)
Marketing Roles Posted (Last 30 Days)
1

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