Drive B2B content creation and multi-channel storytelling to support campaigns across LinkedIn, blogs, email, and websites.

• Own original B2B marketing content (articles, blog posts, social media, email campaigns) communicating brand value and leadership.
• Identify compelling stories by gathering insights from internal teams, partners, and subject matter experts.
• Translate business initiatives and client successes into clear narratives tailored for different audiences.
• Create and manage content calendars for digital channels (LinkedIn, Instagram, blogs, newsletters).
• Write and publish social media content that strengthens brand visibility and supports campaigns.
• Utilize publishing platforms and social media tools to schedule, distribute, and optimize content.
• Develop and deploy email communications using email marketing platforms with aligned audience targeting.
• Manage blog and website content using CMS, ensuring accuracy and optimization for digital audiences.
• Adapt messaging and tone for different brands, audiences, and channels.