Marketing & Communications Specialist

San Francisco, CA (Hybrid)

Salary Not AvailableMid Level5+ years expFull time

Posted 5 months ago

Job Summary

Drive cross-channel marketing campaigns and asset coordination for the AAO; role targets 5+ years of marketing and strong cross-team collaboration.

  • Own end-to-end campaign execution across email, social, paid media, and assets.
  • Must-have: ~5 years of marketing/communications experience with channel execution and analytics.
  • Standout: Collaboration with Campaign Managers, Creative, Content, and Event teams in a hybrid SF role.

Job Description

Responsibilities

  • Build and deploy marketing campaigns across email, social media, paid advertising, landing pages, websites, and print channels.
  • Assist in translating campaign strategies into clear channel deliverables aligned with campaign goals.
  • Support the creation of video clips for social media, including interviews and editing to promote meetings and programs.
  • Coordinate deployment of marketing assets across digital and traditional channels.
  • Ensure all marketing materials meet brand guidelines and messaging standards.
  • Develop campaign production schedules and coordinate deliverables across marketing channels.
  • Manage proofreading, layout review, image optimization, and testing for marketing materials across platforms.
  • Collaborate with designers, writers, and creative teams to ensure brand consistency and high-quality execution.
  • Review content for accuracy, clarity, and adherence to marketing standards.
  • Support the development and refinement of promotional messaging.

Requirements

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • Approximately 5 years of marketing or related business experience .
  • Strong understanding of marketing and communications principles across digital and traditional channels.
  • Experience with campaign execution, promotional content development, and marketing analytics.
  • Excellent project management, communication, and collaboration skills.

Preferred

  • Experience working in a marketing agency environment.
  • Familiarity with marketing platforms such as Higher Logic, Mailchimp, or similar email marketing systems.
  • Working knowledge of Adobe Creative Suite tools such as InDesign, Illustrator, or Photoshop.
  • Experience with website platforms and basic HTML.
  • Video creation or editing experience for social media content.

Benefits

  • This position includes a comprehensive benefits package, including health coverage, paid time off, and a generous retirement plan contribution.
  • Salary listed reflects compensation for San Francisco–based hybrid employees. Compensation may vary based on geographic location, experience, and internal equity considerations.
American Academy of Ophthalmology Inc logo

American Academy of Ophthalmology Inc

The American Academy of Ophthalmology is the world’s largest association of eye physicians and surgeons. A global community of 32,000 medical doctors, we protect sight and empower lives by setting the standards for ophthalmic education and advocating for our patients and the public. We innovate to advance our profession and to ensure the delivery of the highest-quality eye care. For more information, visit www.aao.org.

San Francisco, California, USA
446 employees (68 in marketing)

Marketing Team

Marketing Team Size
59 (13% of company)

Traffic Signals

Monthly Visitors
2M
Monthly Google Ads Budget
$40K
Traffic Source Mix
Search
65.8%
Direct
28.6%
Referral
3.9%
Social
1%
Paid
0.5%

Headcount Trend

Current headcount: ~448

Recent News

American Academy of Ophthalmology Inc logo

Marketing & Communications Specialist

American Academy of Ophthalmology Inc · San Francisco, CA · Hybrid