Marketing & Communications Manager - Williamsburg, Va

Kingstree, SC (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive property marketing across two Williamsburg-area golf properties by executing campaigns and producing asset-driven content.

  • Own campaign execution and content calendar maintenance for multiple properties.
  • Must-have: 2+ years in hospitality, golf, or events marketing with hands-on social and email tools.
  • Standout: Collaboration across Golf, Membership, Events, and F&B with multi-property coordination.

Job Description

Responsibilities

  • Execute the marketing plan by designing and activating proposed campaigns, using consistent brand standards, and building the content calendar into property-level marketing and communications
  • Help create campaign assets, content, and collateral by contributing ideas and drafts rather than owning the strategy
  • Manage day-to-day social media for each property, posting on-brand content and responding to member and guest engagement
  • Produce and send member newsletters, event invitations, tournament reminders, and seasonal email campaigns
  • Capture on-property spur-of-the-moment photo and video content (event coverage, member spotlights, and tournament moments) and organize assets for company-wide use
  • Support the Golf, Membership, Events, and F&B departments by producing the marketing materials they need (event flyers, signage, menu promotions, member communications) — this role does not provide input on how events, tournaments, or programming are planned or run
  • Keep each property's website content, landing pages, and digital listings accurate and up to date
  • Support local advertising, sponsorship, and PR efforts as directed; coordinating placements, tracking deliverables, and maintaining the relationships assigned to you
  • Pull and report on campaign performance metrics (website traffic, bookings, email engagement, social performance, event registrations) on a monthly basis
  • Flag trends, opportunities, and on-property needs to the VP of Golf Operations and VP of Marketing so they can be considered in the broader plan

Requirements

  • 2+ years of marketing, communications, or content experience — hospitality, golf, private club, or events experience strongly preferred
  • Strong writing and content creation skills, with samples or a portfolio to share
  • Hands-on social media execution skills across Instagram, Facebook, and emerging platforms; comfort with basic photo and video capture and editing
  • Working knowledge of email marketing tools, CMS platforms, and analytics dashboards (Google Analytics, Meta Business Suite, or equivalent)
  • Strong organizational and execution skills, able to manage a content calendar, meet deadlines, and juggle multiple properties without dropping a ball
  • A collaborative, service-minded approach. You\'re comfortable taking direction from a remote manager and working alongside on-property teams as a partner
  • Valid driver\'s license and reliable transportation — you\'ll be moving between two Williamsburg-area properties each week
  • Familiarity with the Williamsburg / Historic Triangle market is a plus

Preferred

  • Familiarity with the Williamsburg / Historic Triangle market

Benefits

  • health, dental, vision, and life insurance
  • 401(k)
  • short- and long-term disability
  • paid holidays, vacation, personal and sick time
  • lean management training
  • employee discount benefits through our HR provider, LL Roberts