Responsibilities

• Develop and implement Merit's overall marketing and communications strategy, including brand awareness, business goals, digital marketing, publications, website, social media, public relations, and other channels.
• Lead the Marketing and Communications team through planning, prioritization, capacity management, performance management, professional development, and regular operating cadences.
• Coordinate with Merit teams, peer organizations, and national outreach programs to align and execute marketing strategies.
• Build and maintain a strong departmental understanding of Merit's products, services, audiences, value proposition, competitive differentiators, and Member needs.
• Collect, analyze, and share market intelligence, stakeholder insights, and marketing performance data to inform executive decision-making, product development, and future strategy.
• Identify opportunities to increase Merit's visibility in networking, cybersecurity, broadband, workforce development, research and education, industry, and other community spaces.
• Oversee integrated marketing campaigns, including request intake, prioritization, campaign briefs, messaging frameworks, channel plans, and the integrated marketing calendar.
• Guide the development and execution of communications assets across digital marketing, social media, print, educational materials, newsletters, web content, partner communications, and co-marketing initiatives.
• Maintain, improve, and strategically evolve Merit's website and other internally hosted websites.
• Track marketing and communications performance, provide quarterly analytics reports, identify trends, and recommend strategic adjustments.

Requirements

• Bachelor's Degree, preferably in Marketing, Communications, Public Relations, Business, or a related field, or an equivalent combination of education and relevant experience
• 5+ years of experience planning and implementing marketing and communication plans, campaigns, and strategies
• Demonstrated success in executing marketing campaigns, product marketing or go-to-market activities (positioning, launches, enablement)
• Experience developing and managing public relations activities such as press releases and press conferences
• 3+ years of experience in leading, coaching, and developing high-performing teams
• Experience in developing dashboard reports, or other analytical tools, that communicate marketing metrics, campaign performance, audience engagement, and other strategic insights to leadership
• Strong verbal and written communication skills along with storytelling experience
• Demonstrated ability to develop working relationships with vendors, and internal and external stakeholders
• Self-reliant, with strong critical thinking and independent decision making skills
• Comfortable working independently and collaboratively within a dynamic team and across the organization.
• Experience managing budgets including expense and revenue forecasting.
• Excellent stakeholder and customer management skills.

Preferred

• Strong grasp of writing educational content, technology services marketing materials and technical writing
• Experience in technology, networking/cybersecurity, higher ed/research, or membership organizations.
• Familiarity with copyediting and developing content marketing assets
• Experience in technology, networking/cybersecurity, higher ed/research, or membership organizations.
• Experience with marketing of network technology or cybersecurity products and services
• Experience developing marketing plans for a Membership organization
• Demonstrated success in product launch campaigns
• Familiarity with broadband technologies and computer networking
• Familiarity with CMS (e.g., WordPress), email tools, analytics, and basic SEO.

Benefits

• Full access to medical and dental insurance for you and your eligible dependents
• Generous 2:1 retirement matching to help you plan for your long-term goals
• Paid vacation, sick time, holidays, and additional paid time off to support work-life balance
• Access to a variety of well-being programs, resources, and campus perks
• Professional development opportunities and educational assistance to further your career
• And more- discover the complete benefits package at careers.umich.edu/benefits