Responsibilities

• Consult on, recommend, and execute communications/marketing strategies to meet business objectives.
• Manage communications, marketing plans/programs to meet business objectives, including collaboration with internal stakeholders and vendor partners.
• Advise program managers in developing communications and brand strategy.
• Implement integrated marketing communications and brand strategy across a variety of channels (i.e., digital and print).
• Design and produce communications/marketing materials from inception to deployment.
• Analyze campaign/program/service/event effectiveness used to inform decisions regarding strategic marketing direction, product segmentation, and customer targeting.
• Assess communications/marketing opportunities, track trends, and conduct research, including competitive benchmarking. Recommend communications/marketing improvements based on findings.
• Guide and enact event communications in partnership with the designated events team and event owners.
• Manage and build relationships with vendors/consultants on specific projects.
• Manage project/program budget(s) and coordinate invoice processing.

Requirements

• Bachelor’s degree and 5 years of relevant communications experience, or an equivalent combination of education and relevant experience.
• Previous experience in product, program, and/or services marketing.
• Ability to drive cross-functional groups toward a common goal.
• Experience with project management and the ability to manage multiple projects simultaneously.
• Understands how to implement integrated marketing programs across channels, including digital and print.
• Prior experience in planning and managing multi-project budgets.

Preferred

• Eight years of relevant experience within an academic, research-based environment.
• Demonstrated experience translating complex technical, academic, or research content for general audiences.
• Experience in higher education communications, research communications, or similar environments strongly preferred.
• Familiarity with business research topics and GSB areas of focus (e.g., organizational behavior, economics, finance, marketing, operations, political economy).
• Experience reading and critically analyzing academic papers, working papers, and research outputs across diverse methodologies (quantitative, qualitative, experimental, etc.).

Benefits

• Freedom to grow. Take advantage of career development programs, tuition reimbursement, or course audits to further your education and career goals.
• Join a TED Talk, or film screening, or listen to a renowned author or leader discuss global issues.
• A caring culture. We understand the importance of your personal and family time and provide you access to wellness programs, child-care resources, parent education and consultation, elder care, and caregiving support.
• A healthier you. We prioritize wellness by providing access to world-class exercise facilities. Climb our rock wall, or participate in one of hundreds of health or fitness classes.
• Discovery and fun. Visit campus gardens, trails, and museums.
• Enviable resources. We offer free commuter programs and ridesharing incentives. Enjoy discounts for computers, cell phones, recreation, travel, entertainment, and more!
• We take pride in being a culture that encourages and empowers you.