Responsibilities

• Content Management: Edit and oversee organic social media content calendars across Facebook, Instagram, Twitter, TikTok, and YouTube.
• Paid Advertising: Develop and execute search and display campaigns using Google Ads, TikTok, and Facebook.
• Web & SEO: Monitor and maintain various websites with outside consultants while managing SEO/SEM through metric setting and analysis.
• Email Marketing: Plan and execute email campaigns for special promotions and events.
• Strategy & Budget: Prepare and facilitate an annual marketing strategy and budget plan.
• Brand Integrity: Act as the key project manager to ensure a consistent brand and message across all subsidiary companies.
• Collateral Design: Design and layout online and print-based tools, including posters, email graphics, and web graphics.
• Operations: Coordinate the delivery of operational supplies such as table tents, sandwich boards, and gift cards.
• Public Relations: Maintain relationships with local reporters and bloggers, issue press releases, and manage invitations to special events.
• Event Planning: Organize special events and "gorilla marketing" campaigns to drive traffic to business locations.