Responsibilities

• Own and manage the content calendar across digital channels including web, social media, email, and campaigns
• Develop and execute digital marketing campaigns aligned with NatureServe's strategic priorities and program goals
• Translate complex scientific content into accessible, compelling narratives, including impact stories drawn from program teams, Network Partners, and conservation outcomes, for general and professional audiences
• Lead social media strategy and execution across LinkedIn, Instagram, X/Twitter, and Facebook
• Manage NatureServe's website, including ongoing content updates, SEO strategy, and user experience improvements
• Monitor site performance using Google Analytics and other tools; surface actionable insights to the VP
• Collaborate with external vendors and platform partners on website improvements, integrations, and technical enhancements
• Develop marketing collateral, one-pagers, pitch materials, and campaign assets to support audience-specific outreach, product sales and donor engagement
• Manage CRM-integrated email campaigns and nurture sequences in support of NatureServe's standard product sales strategy
• Partner with the VP and business development teams to ensure consistent messaging across sales and other marketing materials