Marketing & Communications Manager

Auburn Hills, MI (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive integrated B2B marketing strategy and brand execution for a design-focused engineering firm.

  • Own end-to-end marketing across digital channels, content, and communications.
  • Must-have: 5+ years in B2B/brand marketing with strategy-to-execution experience.
  • Standout: Cross-functional leadership with Sales enablement, events, and external partnerships.

Job Description

Responsibilities

  • Lead and execute marketing strategy across digital channels, content, and communications.
  • Develop sales enablement materials, including presentations, case studies, and customer-facing collateral, ensuring consistency in messaging and branding.
  • Manage external communications, including press releases, media outreach, and corporate announcements.
  • Support Sales through targeted campaigns, content development, and marketing assets.
  • Collaborate with Munro Live to align content strategy, branding, and promotional efforts.
  • Establish and maintain brand standards, messaging frameworks, and visual identity.
  • Plan and execute campaigns to increase brand awareness and generate qualified leads.
  • Oversee website content, social media channels, newsletters, and overall digital presence.
  • Coordinate thought leadership initiatives, speaking engagements, and media opportunities.
  • Monitor and report on marketing performance, including engagement, traffic, and lead generation metrics.

Requirements

  • 5+ years of experience in marketing, communications, or brand management (B2B, consulting, industrial, or manufacturing environments preferred)
  • Demonstrated ability to manage initiatives independently from strategy through execution
  • Strong background in external communications, public relations, and brand positioning
  • Ability to communicate complex technical information in a clear and accessible manner
  • Experience with CMS platforms, email marketing tools, social media, CRM systems, and analytics
  • Proven collaboration with Sales teams on campaigns, messaging, and enablement
  • Excellent writing, editing, and presentation skills
  • Strong organizational and project management capabilities with a focus on execution

Nice to have

  • Background in engineering, manufacturing, or technology sectors
  • Experience with media relations and thought leadership placement
  • Experience with video, podcast, or livestream content
  • Familiarity with Munro’s services, methodologies, or target markets
  • Experience supporting events or trade shows
  • Basic graphic design or content production skills
  • An eye for the aesthetic

Benefits

  • Healthcare, dental, vision, and life insurance plans
  • Paid time off including vacation and holidays
  • 401(k) with company contribution
  • Professional development opportunities
Munro & Associates logo

Munro & Associates

Munro & Associates is an engineering consulting firm with a design-first approach. We reimagine our clients’ products and processes to unlock stronger business outcomes—driving down costs while improving efficiency and quality.At the core of our work is Lean Design®, our proprietary methodology that optimizes design efficiency and consistently delivers exceptional ROI.Since 1988, Munro & Associates has helped companies save billions of dollars across industries including aerospace, defense, automotive, marine, medical, heavy industries, MTDM, consumer electronics, and more. With a proven track record, we help organizations accelerate time-to-market, reduce R&D, engineering, and manufacturing costs, and enhance the quality of products, processes, and systems.The result: our clients achieve higher profit margins, sustainable growth, and a lasting competitive advantage. Munro - Home of Lean Design

Founded in 1988
Auburn Hills, Michigan, USA
102 employees (11 in marketing)

Traffic Signals

Monthly Visitors
13.5K
Traffic Source Mix
Search
37.4%
Direct
37%
Referral
12.7%
Social
11.2%
Paid
1.4%

Headcount Trend

Current headcount: ~101

Marketing Team

Marketing Team Size
2 (2% of company)