Responsibilities

• Draft and ship clear, on-brand external communications - announcements, blog posts, X/Twitter threads, newsletters, partner statements, and executive social copy.
• Develop and maintain our messaging library: positioning, talking points, FAQs, and crisis-response language that the team can pull from on demand.
• Partner with engineering, product, and ecosystem leads to translate technical milestones (consensus upgrades, mainnet progress, integrations) into stories normal humans can follow.
• Own the editorial calendar and keep launches, partner reveals, and ecosystem updates from colliding.
• Build and maintain relationships with reporters across crypto and fintech (CoinDesk, The Block, Blockworks, Decrypt, DL News, Fortune Crypto, Bloomberg, WSJ, Axios, TechCrunch, etc.).
• Pitch stories, source quotes, and broker on-the-record and on-background conversations between our leadership and the press.
• Run press cycles end-to-end for fundraises, partnerships, mainnet milestones, and ecosystem launches — from briefing docs to embargo coordination to follow-up coverage.
• Track coverage and sentiment, brief leadership on what’s landing and what’s not, and adjust our approach in real time.
• Manage relationships with any external PR partners and make sure they’re a force multiplier, not overhead.
• Own our presence at the conferences and summits that matter — Consensus, Token2049 (Singapore & Dubai), ETHDenver, Permissionless, Mainnet, Devconnect, Money20/20, DAS, and the long tail of regional and invite-only gatherings.