Responsibilities

• Positioning & Messaging: Define and maintain clear positioning around core consulting offerings, differentiators (industry expertise, delivery model, outcomes), business impact (cost reduction, risk mitigation, scalability), translate technical services into business value language, own messaging across Website, Sales decks, Proposals and case studies, Outreach and campaigns
• Content & Thought Leadership: Manage LinkedIn presence (company + leadership), Develop high-credibility content such as Case studies, Whitepapers, Industry insights, Support company visibility on LinkedIn and in local forums, Create periodic newsletters with relevant content, Ensure content supports sales conversations, not just traffic
• Local Market & Relationship Marketing: Strengthen presence in the local business and technology ecosystem, Support Strategic partnerships (Software companies, Consulting Partners, Ex-Employees, Current and Legacy Clients), Local executive events, round tables, and speaking opportunities, Build a systematic referral and testimonial engine
• Pipeline & Demand Generation: Build and manage marketing programs that generate qualified enterprise leads, Support long sales cycles through Account-based marketing (ABM), Targeted outreach to specific companies and roles, Nurture campaigns aligned to sales stages, Coordinate closely with sales leadership on Target accounts, Buying committees, Deal progression