Responsibilities

• Design and produce graphics for social media posts, event promotions, program announcements, infographics, and patient education materials using Canva, Adobe Creative Suite, or similar tools.
• Create and update website pages and layouts in Wix or similar development applications, ensuring a polished, accessible, and user-friendly experience across all GlomCon digital properties (glomcon.org, program sites, conference sites).
• Develop and produce email newsletters, campaign assets, reports, and presentation materials with consistent branding.
• Edit and produce short-form video content using CapCut or similar tools for social media and program promotion.
• Maintain and manage the marketing editorial calendar, ensuring a steady cadence of quality content across all channels.
• Plan, create, schedule, and actively manage content across all social media platforms (Facebook, Instagram, LinkedIn, TikTok, X/Twitter, YouTube).
• Engage with the nephrology community, patients, partners, and followers through timely responses, conversation, and community-building efforts.
• Monitor platform analytics to track engagement, reach, and audience growth; adjust strategies based on data.
• Apply SEO best practices to website content and optimize digital marketing campaigns for visibility and conversion.
• Maintain and apply GlomCon's established brand guidelines consistently across all channels and programs, including PACE, Glompedia, GlomCon Fellowship, EMBARK, MIPiN, GlomCon Hawaii, and the Centers of Excellence initiative.