Responsibilities

• Leadership, management, and guidance on all unit marketing and communications activities;
• Building and maintaining effective relationships with SI stakeholders;
• Developing, implementing, and maintaining SOPs and a robust unit marketing infrastructure to ensure efficient, consistent, and high-quality marketing operations;
• Overseeing and providing leadership for the marketing and communications work of student and non-student employees to advance the unit’s mission and goals;
• Participating in collaborative planning, campaign development, and the creation of yearly event calendars, communications tools, and assessment strategies;
• Serves as project lead and partner for developing and executing marketing and communications initiatives for SI, under the direction of the unit;
• Applies best practices in marketing and communications to support the department’s mission, achieve unit goals, and serve the existing and emerging George Mason students;
• Develops and executes annual marketing and communications plans, integrating subunit initiatives and events for maximum engagement and visibility;
• In collaboration with SI colleagues, plans and executes marketing and communications campaigns by defining target audiences, developing messages, selecting appropriate channels, establishing success metrics, measuring outcomes, and maintaining supporting communications tools, assessment instruments, and SOPs;
• Provides leadership with the SI team in developing and maintaining an annual marketing project calendar to guide marketing, communications, and program activities;

Requirements

• High school diploma or GED
• Graphic design experience typically obtained within 3+ years in a professional setting
• Experience with Adobe Creative Suite (Photoshop, InDesign, Illustrator)
• Experience in supervising students and staff, to include assigning tasks and managing project work, with an emphasis on team building and skill development
• Experience managing the design and production of various digital and print marketing and communications collateral materials aimed at student audiences
• Experience promoting large scale public events
• Experience leading social media initiatives
• Demonstrated working knowledge of social media management and implementation in a professional setting (Instagram, Hootsuite, YouTube)
• Demonstrated effective interpersonal, oral, and written communication skills
• Demonstrated organizational management and problem-solving skills

Preferred

• Bachelor's degree in Fine Arts, Graphic Design, Mass Communications, Marketing, Public Relations, or related field, or equivalent combination of education and experience
• Experience with content and project management systems
• Experience maintaining an organization’s website
• Experience supervising, managing, and/or advising students in a higher education environment
• Experience in designing visual identities with examples showcasing original concepts