Responsibilities

• Ad Campaign Management: Lead the planning, execution, and optimization of all paid advertising campaigns to drive enrollment demand.
• Email Automation (Prospects): Own the strategy, design, and performance analysis of all automated email nurturing campaigns for prospective families.
• Strategic Publications: Lead the editorial strategy and production of the Annual Magazine and the annual State of the School presentation, presenting concepts and final drafts to the Executive Director for approval. These flagship publications set the strategic narrative above the day-to-day editorial calendar.
• Brand & Public Relations: Serve as the primary contact for media relations, including writing and distributing all press releases (2–6/year). Own emergency communications for weather, transportation, or other school incidents using templated copy.
• High-Level Strategy: Develop and recommend quarterly themes, messaging goals, and channel strategies in partnership with the Content Specialist for Executive Director review and approval; once aligned, execute with autonomy and manage all deliverables through to completion.
• Integrated Strategy: Coordinate with cross-functional leadership to ensure all marketing activities align with overall institutional growth and mission-driven targets. Manage relationships with external vendors and paid media partners to deliver quality work on time and on budget.
• Brand steward and execution lead for the school’s identity, mission narrative, and demand-generation engine, developing plans and creative that align with the Executive Director’s vision.
• This Role Owns: Ad campaign strategy, execution, and budget management; End-to-end email automation strategy and execution for prospective families; Brand stewardship; Public relations, media relations, and general stakeholder communications; Editorial strategy and production of flagship publications and presentations; Alignment of marketing efforts with enrollment and revenue goals; Collateral support for admissions and community engagement teams

Requirements

• Bachelor’s degree required
• 7+ years of experience in marketing management, communications, or public relations
• Proven expertise in marketing automation and CRM platforms
• Exceptional skills in narrative-building, brand messaging, and writing
• Integrated campaign management experience, including managing digital ad budgets
• Background in high-stakes stakeholder communication
• Ability to manage multiple projects and workflows with exceptional attention to detail

Preferred

• Experience with Canva or other design tools, with an eye for good design
• Experience in an educational or nonprofit setting

Benefits

• Retirement: 401(k) plan with employer contribution.
• Healthcare: medical, dental, and vision plans with HSA/FSA options, plus free telehealth services.
• Wellness: access to an employee assistance program, on-site gym, outdoor swimming pool, and certified athletic trainer. Enjoy free, chef-prepared lunches and a walkable, secure campus.
• Life Insurance and Voluntary Benefits: group life insurance with additional voluntary coverage options.
• Time-off: flexible sick time and paid time off.
• Career and Personal Development: support and encouragement for continuous learning and growth, ensuring faculty and staff remain knowledgeable, skilled, and effective in their roles.
• Sustainability: free parking with access to EV charging stations and ECO Pass for RTD.
• Strong Faculty/Staff Culture and Sense of Belonging: welcoming, positive, supportive, and engaged colleagues.