Marketing & Communications Manager at Canopy Farm Management | Chicago, IL

Marketing & Communications Manager

Chicago, IL (On-site)

Salary Not AvailableMid Level6+ years expFull time

Posted 5 months ago

Job Summary

Drive Canopy’s market positioning and integrated marketing across digital channels to convert audiences and build thought leadership.

Own integrated strategy across website, email, SEO/SEM, and social media
Must-have: 6+ years of integrated marketing with brand and content experience
Standout: Established thought leadership and cross-functional partnerships

Job Description

Responsibilities

Establish Canopy as a thought leader in perennial land management and agroforestry
Conduct competitive and market research to identify differentiation opportunities and sharpen the company's positioning narrative for Canopy’s products and services
Develop audience-specific messaging based on compelling value propositions for key target segments including conversion-focused materials
Define and maintain a consistent brand identity, voice, and visual standards for internal and external audiences
Partner with leadership to ensure brand consistency as new products, services, or initiatives are brought to market
Own and execute an integrated digital marketing strategy spanning website, email, SEO/SEM, and social media
Optimize digital presence to showcase integrated services, drive conversions, and strengthen market position
Work with internal teams and external vendors to manage a brand asset library
Develop and execute social media strategy with targeted growth objectives
Collaborate with subject matter experts and leadership to transform internal expertise into externally facing content and campaigns

Requirements

6+ years integrated marketing experience spanning brand strategy, communications, and content development
Demonstrated success developing audience-specific messaging that drives lead generation and brand awareness
Track record establishing thought leadership positioning for companies
Comfort working independently and with diverse, remote teams
Experience writing and editing both internal and external communications for a range of audiences
Hands on experience with digital marketing, including content creation and performance tracking
Experience working with graphic design to support website development, print materials and collateral creation
Experience cultivating relationships with brand ambassadors and partners to extend brand reach
Experience developing content independently and collaborating with content partners

Preferred

Background in sustainability, agriculture, agroforestry, or science-based industries strongly preferred
Ability to translate agricultural/environmental concepts for diverse audiences
Track record of successful partnerships and co-marketing initiatives
Experience building marketing functions in growth-stage companies
Understanding of science-informed practices in agriculture/sustainability
Basic graphic design proficiency (Adobe Creative Suite, Google Workspace) to support day-to-day content needs

Benefits

401(k)
PTO
QSEHRA healthcare reimbursement

Canopy Farm Management

Canopy Farm Management provides tree planting and management services to U.S. farmers and landowners. Through its expert staff, thoughtful design, and a mobile fleet of state-of-the-art farm equipment, Canopy cost-effectively establishes and manages diverse and resilient agroecological systems, including perennial crops, timber plantings, and conservation practices. Canopy also operates a nursery growing premier perennial crop genetics. Canopy launched in 2022 out of the Savanna Institute, a nonprofit agroforestry research organization.

Founded in 2022

Champaign, Illinois, USA

17 employees

www.CanopyFM.com