Responsibilities

• Develops and implements integrated marketing campaigns to attract, engage, and retain members across digital and traditional channels.
• Leads cross-functional marketing initiatives including product rollouts, promotions, new technology launches, digital channel enhancements, and member onboarding communications.
• Oversees the development and maintenance of the marketing content calendar and coordinate execution across all digital, traditional and branch channels.
• Collaborates with creative and product teams to develop messaging aligned with member needs and business goals.
• Maintains brand consistency across communications and adherence to guidelines.
• Supports marketing strategies that drive digital platform adoption and optimize the digital banking member experience.
• Oversees evaluation, development, testing, and implementation of new digital banking platform initiatives.
• Evaluates digital member journeys and optimizes touchpoints for engagement and performance.
• Uses analytics to refine messaging and improve member communication effectiveness.
• Translates product features into clear messaging across campaigns and collateral.

Requirements

• B.A./B.S. degree in Marketing, Communications, or a related field.
• Minimum five years of direct marketing / communications experience, including a minimum of two years in a management/supervisor role.
• Strong knowledge of financial institution products, services, and competitors, along with experience in promotions, research, public relations, social media, and problem-solving preferred.
• Proficiency in MS Office (Excel, Word, Outlook, PowerPoint); must be proficient in desktop publishing environments; knowledge of Photoshop, Illustrator, InDesign, and basic HTML required.
• Self-directed with the ability to prioritize and multi-task, organize and meet scheduled deadlines and handle a variety of tasks concurrently in a fast-paced, deadline-driven environment.
• Ability to effectively coordinate efforts through a diverse internal and external team.
• Ability to analyze data to identify key findings.
• Superior project management, planning and organizational skills.
• Strong team player with the ability to adapt to an ever-changing, organic environment.
• Must be hands-on with all facets of the job; able to think strategically as well as tactically.

Preferred

• Experience with marketing automation tools/CRM
• Experience with digital banking platforms and onboarding initiatives