Responsibilities

• Support content roadmap: whitepapers, application notes, IP briefs, case studies, blog posts, and video scripts targeted at IC design engineers, SoC architects, FAEs, and procurement decision-makers
• Translate complex technical concepts — chiplet interconnect, fabric architecture, multi-die integration — into clear, differentiated messaging for both technical and executive audiences
• Collaborate with Applications and Product teams to ensure technical accuracy and relevance across all materials
• Plan and execute multi-channel marketing campaigns aligned to IP product launches, partnership announcements, and trade show calendars
• Manage email marketing, LinkedIn, industry publications (e.g. EE Times, Semiconductor Engineering, IEEE Spectrum), and sponsored placements
• Track campaign performance across MQL and pipeline metrics; iterate rapidly based on results
• Manage relationships with industry analysts (e.g. Gartner, Omdia, Linley Group) and technical press; coordinate press releases and media briefings
• Develop and maintain Baya's brand voice and visual guidelines; ensure consistency across all customer-facing assets
• Support executive thought leadership and speaking submissions for key industry events (Hot Chips, OCP Summit, IEEE, DAC, CES, etc.)
• Produce and maintain sales collateral including pitch decks, IP licensing one-pagers, competitive battlecards, and FAE toolkits

Requirements

• 8+ years of marketing communications experience, with at least 3 years in semiconductor, EDA, IP licensing, or adjacent deep tech
• Proven ability to write confidently about technical topics — you don't need to be an engineer, but you need to earn the respect of one
• Strong track record managing integrated campaigns with measurable pipeline impact
• Experience with CRM and marketing automation platforms (HubSpot, Salesforce, Marketo or similar)
• Familiarity with MS Office suite, Email campaign tools (Mailchimp, )
• Familiarity with AI-driven marketing skill sets.
• Excellent written and verbal communication skills in English
• Comfortable working across time zones and collaborating with distributed teams
• Self-starters that are hands on and driven to move fast.

Preferred

• Experience at a fabless semiconductor company, IP licensor (e.g. Arm, Cadence, Synopsys ecosystem), or EDA vendor
• Familiarity with the chiplet ecosystem: UCIe, CXL, die-to-die interfaces, and the broader disaggregated silicon trend
• Experience managing or mentoring junior marketing staff
• Fluency in a second language relevant to key markets
• Background or degree in Electrical Engineering, Physics, or Computer Science — or demonstrable depth in semiconductor products (SoC, chiplet architectures, interconnect IP, ASIC, power ICs)

Benefits

• Flexible working — remote-friendly with hub offices in Santa Clara, Austin, Cambridge, and London
• Budget for industry events, training, and professional development
• A lean, high-ownership environment where your work is visible and your voice matters