Responsibilities

• Lead marketing communication planning and strategic direction for significant part of the business.
• Direct marketing communication professionals to develop global marketing strategies and communication plans that contribute to the organization’s growth and success.
• Oversee the execution of integrated marketing communication plans, ensuring they are innovative, effective, and consistent with brand messaging.
• Develop product portfolio roadmap accounting for customer needs and business constraints.
• Strategically design and supervise the creation of engaging and relevant messaging and content across various platforms, ensuring consistency and alignment with brand messaging.
• Stay informed of industry trends, competitor activities, and customer preferences to drive informed decision-making and identify growth opportunities.
• Create educational opportunities for teams to develop market intelligence and utilize Competitive Analysis to monitor ongoing market research to understand trends, potential and product applications in target markets.
• Partner across business units and teams in delivering marketing communications initiatives, ensuring alignment of work to key business objectives and defined success measures.
• Work to resolve conflicts where needed.
• Recruit, develop, manage, coach and mentor direct reports; fostering a collaborative and high-performing work environment.