Responsibilities

• Develop and execute a strategic marketing plan that aligns with the organization’s mission and goals; identify new marketing opportunities and potential partnerships.
• Manage marketing activities within annual budget. Assist in the development of the annual marketing budget, aligning strategies with budget.
• Create, deliver, edit, and optimize all marketing materials.
• Ensure that messages are supportive of and consistent with the organization’s brand, overall mission and annual plan.
• Create thoughtful, educational content to ensure current and prospective donors are informed and engaged with our work.
• Enhance stewardship of donor communications by creating digital follow-up content and campaigns for donors.
• Identify and execute digital opportunities to inspire our community to fundraise for and partner with the Siena Francis House.
• Develop toolkits that empower constituents to fundraise digitally for events and other identified appeals/campaigns.
• Develop and implement a social media marketing campaign to promote the organization and increase participation; deliver content via LinkedIn, Twitter, Facebook, Instagram and Google+.
• Create and deliver all digital and media for both internal and external communications.

Requirements

• Bachelor's degree is required in marketing, communications, journalism, or a related field.
• 5+ years of related experience in marketing and communications is preferred.
• Knowledge of best practices for writing and publishing on various social platforms (especially Facebook and Instagram).
• Must be a strong communicator, with excellent written, presentation, oral, and interpersonal skills, and the ability to manage time, deliverables, and deadlines.
• Must be a self-starter, facilitator and innovator of new marketing approaches, and public relations.
• Creative and strategic thinker with good judgment and ability to make independent decisions in a changing environment.
• Strong attention to detail, problem analysis and problem resolution skills at both a strategic and functional level.
• Software skills desired: Microsoft Office; ConstantContact, or similar email distribution service; Donor Perfect, or similar CRM platform.
• Applicant must hold a valid driver’s license to attend events, community presentations, meetings and similar functions.
• Available to attend occasional evening and weekend events and meetings.

Preferred

• 3+ years of related experience in non-profit agency operations is desirable.