Responsibilities

• Drive digital marketing and communication strategies to increase visibility in key North American markets.
• Deploy integrated digital campaigns using AI-powered tools to enhance customer interaction and personalization.
• Ensure customer-centric messaging for key applications with Product Teams.
• Restructure internal and external communications aligned to market-segmentation priorities.
• Expand AI usage to strengthen marketing efficiency, customer experience, and digital sales processes.
• Advance digital engagement channels including chat, email automation, and virtual support to enable scalable, high-quality interactions.
• Lead e-commerce strategy to increase zero-touch orders above 30%.
• Partner with Business Lines and customer-facing teams to build proactive digital sales initiatives that convert online traffic and improve digital buying journeys.
• Build market-segmentation strategies with Business Lines to map opportunities and prioritize high-growth segments.
• Focus marketing, communications, and digital sales on targeted segments to generate new business and increase market share.

Requirements

• B.S. degree or equivalent in Marketing or Communications.
• Minimum 5 years in marketing/communications management and selling a product or service.
• Digital marketing and/or e-commerce experience strongly preferred.
• Experience developing custom landing pages, HTML emails, and other front-end solutions.
• HubSpot experience strongly preferred.
• Google Analytics tag-support experience via Google Tag Manager.
• SEO and site-optimization knowledge.
• Effective communication across all business levels.
• Ability to negotiate solutions across multiple technical/business areas and vendors.
• Proven team-leadership and vendor-management ability.
• Basic SAP/C4C knowledge.

Nice To Have

• Proficient in spanish is a plus

Benefits

• We believe there is always a better way. Open for change and feedback is what defines our culture.
• We support you on your journey: individual learning opportunities, world-wide job opportunities or technical training from our academy.
• The safety and well-being of our employees is important to us, which is why we set high standards for your workplace safety.