Marketing Communications Content Specialist at Lightera | Connecticut, USA

Marketing Communications Content Specialist

Connecticut, USA (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Marketing Communications Content Specialist drives cross-functional content creation for product, campaigns, and corporate communications, aligning with Lightera brand, SEO, and compliance.

Own content development workflows from briefs to final approvals across websites, collateral, emails, and press materials.
Must-have: 3–5+ years in marketing communications with B2B content and a portfolio of web/product content.
Standout: Collaboration with PLMs, Marketing, Legal, and IT, plus familiarity with Salesforce and WordPress.

Job Description

Responsibilities

Create and manage content for website pages, landing pages, and product pages
Develop marketing materials (product descriptions, datasheets, brochures, solution briefs) and advertising/campaign content (email, social copy, banners, paid ads)
Produce articles and written content for internal/external communications and coordinate press releases with MarCom leadership
Ensure content adheres to brand voice, SEO best practices, trademark usage, and compliance; manage Salesforce content assets
Oversee content development workflows from briefs through revisions to final approvals to meet deadlines
Collaborate with Legal, IT, Marketing, and Sales; coordinate with designers to ensure brand-consistent copy
Maintain basic HTML/CMS knowledge and format/publish content or work with web publishing resources
Apply editorial rigor: clarity, structure, grammar, and audience-appropriate language

Requirements

Bachelor’s degree in Marketing, Communications, Journalism, or related field (or equivalent experience)
3–5+ years of experience in marketing communications, B2B content, or product marketing content
A portfolio of relevant writing samples (web pages, product collateral, articles, press releases) is required

Preferred

Experience supporting B2B manufacturing, technology, telecommunications, or engineered products
Familiarity with SEO tools and workflows (keyword intent, metadata, on-page optimization)
Experience working within a CMS (WordPress preferred) and collaborating with web teams
Experience with Salesforce and/or Salesforce Account Engagement (Pardot)
Basic HTML knowledge and understanding of web content structure

Benefits

Competitive salaries and generous benefits programs, including medical, dental, tuition reimbursement, and a matching 401(k) plan

Lightera

If you’ve found your way to our LinkedIn page, you’re likely here for one of two reasons: You’re reviewing insurance companies or you’re browsing new career opportunities. Well, you’ve come to the right place. Insurance CustomerIn its 40 years, Plymouth Rock Assurance has grown to be one of the leading auto and home insurers in the Northeast. With unique features like Crashbusters® mobile claims vans, Door to Door Valet Claim Service®, the Get Home Safe® taxi and rideshare benefit, Road Rewards® and our Home Insurance Quick Quote, we’re committed to delivering our customers “More Than Just Insurance.” To get a free quote, visit plymouthrock.com or talk to a Plymouth Rock agent.Job SeekerWe take pride in both the strength and commitment of our Plymouth Rock Assurance team. We actively seek individuals who exhibit friendliness, integrity, loyalty, hard work and the pursuit of excellence. If you’re currently looking for a new employment opportunity, we hope you’ll consider Plymouth Rock. For a full list of job openings, please visit www.plymouthrock.com/about/careers.

Founded in 2001

Boston, Massachusetts, USA

2.2K employees (101 in marketing)

myjobs.adp.com/plymouthrock/cx/job-listing