Responsibilities

• Create and implement annual messaging strategy outlining key messages that align with Conservancy communications goals, as well as messaging documents for fundraising and donor materials, key events, advocacy issues, press events, marketing materials, and more
• Draft long and short form content for all externally facing channels and tactics including but not limited to website, email blasts, social media, press materials, articles, and fundraising and donor-focused communications
• Manage social media channels, including drafting and posting content and monitoring and responding to comments and direct messages
• Manage the Conservancy's website through the development of content and regular updates in partnership with external website developer
• Develop creative plans and messaging for marketing materials, executing directly or in partnership with external vendors as needed, managing all projects from conception through printing and final delivery — including but not limited to mass mailings, targeted mailings, fundraising appeals, and event materials; in coordination with the Development & Stewardship Officer for all fundraising-related materials
• Assess, develop, and implement a paid marketing plan that includes managing relationships with paid partners and tracking paid opportunities within budget
• Oversee development of and adherence to the Conservancy brand guide
• Develop and manage in-park branding in coordination with relevant staff and vendors
• Prepare regular communications reports that include media coverage, social media engagement, and metrics for success
• Research marketing and social media industry trends and generate ideas around trending topics relevant to the Conservancy's mission
• Assess all marketing and communications work with an IDEA (inclusion, diversity, equity, and accountability) lens
• Develop media relations materials including press releases, media alerts and advisories, pitches, and briefing documents
• Plan and execute media events
• Conduct media outreach and follow up with press inquiries in partnership with the Deputy Director
• Maintain and update a media list of local, regional, and statewide reporters
• Develop and implement a tracking system for all marketing and public relations tactics
• Execute all fundraising and stewardship event logistics in partnership with the Development & Stewardship Officer
• Produce all event marketing materials including invitations, signage, and promotional content
• Under the direction of the Development & Stewardship Officer, develop and produce donor-facing communications, fundraising appeal materials, and messaging strategy for campaigns, events, and advocacy initiatives, and provide marketing and communications support to the Development team as needed
• Aligns with the Conservancy's commitment to creating an inclusive, equitable, and accountable working environment for all staff and park system for all park users

Requirements

• City of Buffalo residency within six (6) months of hire date
• Bachelor's degree in communications, marketing, public relations, or related field
• Minimum of two (2) years' communications, marketing, or relevant experience
• Thorough understanding of marketing and public relations strategies and tactics, including paid and organic approaches
• Interest in parks, landscapes, historic preservation, and environmental causes
• Exceptional verbal and written communication and presentation skills
• Proficiency in Microsoft Office Suite, and social media platforms including Facebook, Instagram, and LinkedIn
• Experience managing external vendors including graphic designers, photographers, printers, and web developers
• Exceptional organizational abilities with attention to detail and accuracy
• Ability to multitask, prioritize, and work under pressure to meet deadlines and follow protocols in a fast-paced environment; with flexibility to adjust plans and tactics if needed
• Motivated to perform in a constructive, supportive team environment across departments

Preferred

• Experience in photography
• Strong visual eye preferred
• Savvy interpersonal skills with diverse groups

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance