Marketing Communication Specialist at Bosch Group | Hoffman Estates, IL | $78K/yr – $95K/yr

Marketing Communication Specialist

Hoffman Estates, IL (On-site)

$78K/yr – $95K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own and orchestrate external product communications for a technology business unit, aligning global content, events, and multi‑channel campaigns to drive qualified leads and brand differentiation in the North America region.

Lead multi‑channel strategy and harmonize messaging across regions, channels, and partnerships.
Coordinate content creation and campaigns (PR, social, events, tech papers) to support product launches and distributor growth.
Measure campaign performance, manage budgets, and report insights to inform strategy.

Job Description

Be the Key Contributor to the marketing strategy development and ensure strategy implementation of external product communication plans for the assigned Business Unit technology.
Drive top-of-funnel inbound marketing and ensure integration of appropriate content and messaging from central business units in Germany into the North American Region, while also harmonizing across all mediums of communications.
Provide all Marketing support for the business unit trade fairs and events along with Product Management and Sales.
Coordinate the development and execution of technology-specific content, communication materials, and/or campaigns to meet brand guidelines.
Utilize an integrated multichannel approach to marketing for both online and offline channels, selecting appropriate mix to deliver the right message to the right audience to maximize effectiveness.
In collaboration with agency, select appropriate media, content, and timing to maximize contacts and qualified leads, ensuring contacts are qualified.
Compile, maintain data, and report on the success of campaigns and marketing activities, identify and track lead generation, and manage spend with monthly stakeholder reporting.
Collaborate with Marketing and Product Management to integrate consistent product content, promotions strategy, and branding into platforms with distributor customization and timely website updates.
Continuously utilize market research to benchmark Bosch Rexroth against key competitors and differentiate the technology in the market.
Support distributor-specific projects with communication materials and maintain relevant content on extranet systems (myRexroth).