Responsibilities

• Develops and implements strategic marketing and communication initiatives that support enrollment growth, student engagement, and institutional awareness for OSU Online, Outreach, and Individual Study within the Institute for Teaching and Learning Excellence (ITLE).
• Leads multi-channel digital marketing campaigns
• Develops and optimizes prospective student communication strategies
• Manages social media and website content
• Utilizes marketing analytics to evaluate and improve campaign performance
• Collaborates with academic programs, university partners, and departmental leadership to ensure accurate, timely, and compelling communications that promote undergraduate and graduate online degrees, certificates, courses, and outreach initiatives
• Engages in market research, budget and vendor coordination, CRM communication management
• Supervises student marketing staff
• Supports departmental event registration and web content
• Promotes undergraduate and graduate online degrees, certificates, online courses, and ITLE events throughout the OSU community, the state, the region, and the country

Requirements

• Bachelor's (Communications, journalism, marketing, public relations, or related field) (degree must be conferred on or before agreed upon start date)
• Six months of related work experience
• Oklahoma driver’s license or ability to obtain an Oklahoma driver’s license within 30 days of hire
• Reliable transportation for travel connected with official duties
• Duty reporting is in-person on the OSU campus in Stillwater, Oklahoma
• Demonstrated experience in communications, including social media, video, web content, writing, editing, and content creation
• Strong written and verbal communication skills; ability to organize materials; write and edit effectively; visualize concepts; communicate and interpret goals
• Proficiency in AP style and adaptive writing; social media experience; knowledge of communications principles; ability to align content with audience needs
• Must learn quickly, adapt to a rapidly changing environment, and collaborate effectively with a variety of stakeholders

Preferred

• Master's