Responsibilities

• Project Ownership: Lead the thinking and provide a recommendation on the strategy, plan development and execution across the marketing touch points. Specific projects TBD based on the business timing/needs. Example projects include: Tire Discounters credit card plans, in store creative, social media planning, referral program recommendations, new media opportunities and planning, partnership strategy, promotion development and analysis, event planning, etc
• Digital Audits: Review and report on Tire Discounters presence across different digital platforms, e.g., Yelp, Bing, Tire Discounters website, etc. Lead the recommendations on what Tire Discounters should or should not do as a result of the audit. Work with marketing owner to update platforms.
• Competitive Analysis: Lead the weekly competitive analysis that summarizes all the competitive programs and potential threats for Tire Discounters. Lead the recommendations on what Tire Discounters should or should not do as a result of the competitive activity.
• Ideas: Every person at TD is responsible for ideas, in marketing, even more so. The marketing intern should continuously be sharing new and different ideas that TD could consider.
• Miscellaneous: The marketing team depends on the members of the team to work together and help out where needed. Different projects will pop up throughout the internship and the marketing intern will need to able to flow to the work.

Requirements

• Proficient with Microsoft Office programs with an emphasis in Excel
• Exceptional communication skills, verbal and written
• Professional attitude, motivation, integrity and the ability to handle confidential information
• Willingness to support company philosophies and concepts
• Current enrollment in an accredited college or university. Major: Marketing, Business, or related field of study