Marketing Cloud Specialist at Highlight | Madison, WI

Highlight

Marketing Cloud Specialist

Madison, WI (Remote)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end email program and SMS campaigns for WFAA and campus partners, aligning creative, data, and compliance to drive acquisition, retention, and engagement.

Email program execution: develop, test, and distribute email campaigns; build journeys in Journey Builder; manage data extensions and AMPscript personalization.
Salesforce Marketing Cloud mastery: leverage dynamic content, A/B testing, subscriber segmentation, SQL data queries, and automated campaigns to optimize delivery and results.
Analytics and governance: lead email analytics, reporting, and optimization recommendations; ensure branding/editorial consistency and regulatory compliance.

Job Description

Own the end-to-end email program and SMS campaigns for WFAA and campus partners, aligning creative, data, and compliance to drive acquisition, retention, and engagement.

Email development and distribution: In conjunction with colleagues, develops and distributes email campaigns for WFAA, its alumni chapters and campus partners.
Develops and maintains a thorough understanding of the technical workings of HTML email including coding techniques and best practices to ensure consistent display of content in a wide range of email clients.
Understands and utilizes all features/capabilities of the Salesforce Marketing Cloud platform including:
Develops personalized/dynamic email messages, landing pages, and automated campaigns;
Sets up A/B or multivariant testing to deliver user-centric, personalized campaigns;
Outlines and builds customer journeys for campaigns in Journey Builder, including common use cases and complex iterations;
Segments and pulls dynamic subscribers/contacts for campaigns;
Evaluate opportunities for campaign optimization;
Queries data with SQL sets up content blocks and personalization within emails using AMPscript;
Builds data extensions for use in email delivery;
Makes relevant recommendations to business stakeholders.

Highlight

4.4 Glassdoor

Highlight is an award-winning, 100% employee-owned federal government contractor dedicated to providing diverse IT and professional services across Health, Homeland, and Defense agencies. We are appraised as a CMMI DEV Level 3, CMMI SVC Level 3, self-assessed CMMC level 3, ISO 9001, ISO 20000, ISO 27001, ISO 44001, and ISO 56002 certified company to ensure effective and efficient delivery every time.We were founded in 2008 from our founder's kitchen table with a mission to create impactful solutions for federal agencies and rewarding career opportunities for our employees. Since then, our company has evolved to deliver on that vision.For over 15 years, we have powered their missions with the perfect blend of strategic operational insight and cutting-edge technology. Our team thrives at the intersection of mission objectives and technology solutions. We leverage our deep experience in delivering professional mission services to gain a unique understanding of your needs. This, combined with our expertise in technology practices, fuels our ability to craft tailored solutions that propel your mission forward.

Founded in 2008

Fairfax, Virginia, USA

160 employees (9 in marketing)

www.highlighttech.com

88% recommend to a friend

90% CEO approval