Marketing - Channel Marketing Specialist

Irvine, CA (On-site)

$60K/yr – $70K/yrEntry Level3+ years expFull time

Posted 11 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and coordinate retail channel marketing efforts across major partners, driving promotions, campaigns, and trade analytics while coordinating cross-functional execution and reporting.

  • Own channel marketing initiatives across Ulta, Target, Costco, and other partners
  • Align digital campaigns, promotions, and trade spends with retail launch timelines

Job Description

Responsibilities

  • Retail Channel Execution
  • Support marketing initiatives across key retail partners (e.g., Ulta, Target, Costco, specialty beauty, grocery)
  • Coordinate in-store promotions, endcaps, and secondary placements
  • Assist in promotional calendars and ensure timely execution
  • Assist in retail media coordination (Ulta Media, Target Roundel, Amazon Ads, etc.)
  • Trade Marketing & Promotion Support
  • Assist in tracking and managing TPDs, markdown programs, and co-op initiatives
  • Support retailer line reviews with marketing decks and performance insights
  • Coordinate promotional forecasting with Sales and Operations teams
  • Assist in monitoring trade spend ROI and effectiveness

Requirements

  • Bachelor's degree in Marketing, Business, or related field
  • 1-3 years experience in channel marketing, trade marketing, or retail marketing
  • Experience in Beauty, Skincare, or CPG preferred
  • Strong Excel and reporting skills
  • Experience with retail promotional programs
  • Highly organized with strong project management ability
  • Strong communication and collaboration skills

Preferred

  • Experience working with national retail chains
  • Knowledge of sell-in vs. sell-through dynamics
  • Experience with retail media platforms
  • Familiarity with trade spend management

Benefits

  • 401(K)
  • Group health insurance
  • Paid time off
  • Annual incentive bonus based on performance
  • Employee discount
Goodai Global USA Inc. logo

Goodai Global USA Inc.

Asian Beauty Expert Group

Irvine, California, USA
27 employees (6 in marketing)

Headcount Trend

Current headcount: ~27

Marketing Team

Marketing Team Size
4 (15% of company)
Marketing Roles Posted (Last 30 Days)
3