Responsibilities

• Own audience segment creation and management for multi-channel marketing initiatives.
• Research, build, test, and publish audience segments in the CDP through hands-on trait selection, query writing, segment conditioning, etc.
• Interpret business needs into detailed campaign and analytic requirements
• Build and execute marketing campaigns   and   audience segments   start to finish
• Interface closely with various product and marketing teams for project management and scheduling
• Collaborate with internal and external partners
• Coordinate campaign deliverables to internal and/or external end users
• Engage with Analytics/Reporting team to confirm campaign reporting/tracking objectives are built into campaign

Requirements

• Bachelor's degree in a related field, or equivalent work experience
• Five to seven years of statistical and/or data analytics experience

Preferred

• 5+ years of Database Marketing Campaign Operations, Marketing Analytics or related field
• Two or more years of experience in digital campaign planning and execution with hands-on knowledge of CDP or equivalent required.
• Experience with a Campaign Data Platform (CDP) (preferably Adobe)
• Cloud tool experience such as: Azure, Synapse, Databricks, Python, SQL a plus

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law