Marketing Campaign Manager at Wellmark Blue Cross and Blue Shield | Des Moines, IA

Wellmark Blue Cross and Blue Shield

Marketing Campaign Manager

Des Moines, IA (Hybrid)

Salary Not AvailableMid Level4+ years expFull time

Posted 6 weeks ago

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Job Summary

Own multi-channel campaign planning and end-to-end delivery with cross-functional leadership and data-driven optimization.

Campaign ownership: plan, execute, and optimize multi-channel programs across Marketing and Corporate Communications with agency partners.
Operations and governance: manage workflows, approvals, targeting, distribution lists, and compliance across channels.
Measurement and reporting: monitor performance, generate insights, and drive optimizations using campaign data.

Job Description

Collaborate with Marketing and Corporate Communications teams and agency partners to plan multi-channel campaigns and bring them to life across channels and programs. Evaluate plans for schedule, scope, budgets, deliverables and delivery of defined objectives and goals.
Lead the campaign execution for all assigned initiatives, working to meet defined goals and objectives. This includes: 1) initiating development of creative and seeing it through completion; 2) being a point of reference for any tactical deliverables; 3) reviewing materials for consistency and quality; 4) leading work across the Marketing and Corporate Communications team and vendors; 5) managing targeting criteria, distribution lists and all campaign deliverables to ensure seamless execution of campaigns as defined; and 6) adhering to all process and operational procedures and securing all necessary stakeholder and Legal approvals as defined. Projects could include, but are not limited to: emails, web, digital, direct mail, content, newsletters, marketing collateral, broker/client/member communications, operational communications, special events, and presentation materials.
Update and manage the production of complex multi-channel, multi-version communications and marketing materials and comprehensive integrated campaigns.
Use workflow, content management and email systems to support distribution of content via emails, digital newsletters and other channels.
Manage vendor relationships for outsourced project components, including defining scope, managing deliverables, and facilitating information/learnings/etc., back to internal stakeholders. Work with vendors for optimal pricing and delivery.
Coordinate and communicate progress against plan, and project issues and changes to the campaign team.
Measure and report campaign effectiveness. Use data to monitor campaign performance and drive optimizations based on analytical insights.
Represent Marketing on cross-functional teams to assist in executing strategic plans and deliver on defined goals and objectives.
Demonstrate understanding of Wellmark’s products and services and apply knowledge to marketing execution.
Follow documented team workflow, production cycles and approval processes. Maintain detailed project and tracking documentation.
Proficiently use marketing technology stack to plan, execute, deploy and track success of campaign deliverables.

Monitor marketing metrics and KPIs to track success of campaigns and initiatives and optimize efforts. Work with team to develop regular performance reporting, including comprehensive reports at close of campaigns.
Proofread content thoroughly and edit materials to ensure language, tone and grammar are channel appropriate and in compliance with Wellmark’s brand guidelines. Responsible for ensuring compliance with Blue Cross and Blue Shield Association, and other regulatory entity guidelines.
Other duties as assigned.

Wellmark Blue Cross and Blue Shield

4.0 Glassdoor

Wellmark Blue Cross and Blue Shield and its subsidiaries provide health coverage to more than 2 million members in Iowa and South Dakota. And through the Blue Cross Blue Shield Association, Wellmark is part of a trusted national network that insures more than 100 million people. That's nearly 1/3 of all Americans.Wellmark offers flexible benefit designs, competitive prices, and a large selection of providers. Nearly all physicians and hospitals in Iowa and South Dakota participate with Wellmark, and the Blue Cross and Blue Shield Association provides extensive national and international coverage.*Wellmark Blue Cross and Blue Shield is An Independent Licensee of the Blue Cross and Blue Shield Association serving Iowa and South Dakota.

Founded in 1939

Des Moines, Iowa, USA

2.1K employees (98 in marketing)

www.wellmark.com

68% recommend to a friend

77% CEO approval