Marketing Campaign Manager

USA (Remote)

$115K/yr – $140K/yrMid Level4+ years expFull time

Posted 2 weeks ago

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Job Summary

Own multi-channel campaigns with a strong emphasis on email programs, cross-functional alignment, and data-driven pipeline impact.

Campaign ownership: end-to-end development and execution with cross-functional collaboration for messaging and audience fit.
Email-led nurture and segmentation: strategy, A/B testing, compliance, and performance optimization.

Job Description

Responsibilities

Own the end-to-end development and execution of integrated marketing campaigns.
Collaborate cross-functionally to ensure campaigns align with business objectives and audience needs.
Translate product positioning and messaging into compelling campaign narratives.
Lead strategy and execution for outbound email campaigns, including nurture programs, newsletters, and product updates.
Develop segmentation strategies and optimize email performance through A/B testing and analytics.
Ensure compliance with email regulations (e.g., CAN-SPAM, GDPR).
Analyze campaign performance and provide actionable insights to improve pipeline generation and influence.
Regularly audit lead scoring and content effectiveness.
Partner with RevOps to refine attribution and reporting processes.
Act as a key partner to Product Marketing, Content, and Sales teams to ensure consistent messaging and campaign alignment.

Requirements

Min 4 years of marketing experience, with a focus on campaign management and email marketing.
Proven experience leveraging ABM technology (e.g., 6Sense, Common Room or similar) to run account-based campaigns.
Experience in B2B SaaS required. HR Tech preferred.
Strong understanding of omni-channel marketing best practices, including segmentation, automation and personalization across platforms like email, web, social, paid, community, etc.
Excellent writing experience, with the ability to create concise value-based messaging that drives action tailored to specific audiences.
Demonstrated ability to plan, prioritize, and thrive in a fast-paced, deadline-driven environment.
Proven ability to collaborate effectively with cross-functional teams.
Analytical skills with ability to make data-driven decisions, citing evidence from marketing trends, KPIs and stakeholder feedback.
Understanding of conversion rate optimization best practices.
Proficiency with analytics tools such as Google Analytics, HubSpot and Salesforce.

Benefits

Stay healthy and happy with our comprehensive medical, dental and vision plans.
You can also choose from FSA or HSA options to suit your needs.
Save for your future with our 401K plan that matches your contributions.
Enjoy paid leave for various life events, such as sickness, disability, or parenthood.
Own a piece of the company with our #Allin Shares Program.
Take a break from work with our unlimited PTO policy to refresh and recharge.
Company paid holidays, birthday day off, closed 4th of July week and December holiday week, half day summer Fridays* and half day first Fridays*, and 8 hours of volunteer time.
Earn extra cash by referring qualified candidates to join our team.
Access professional and personal support through our employee assistance program.
Work from anywhere with our remote work environment that fosters collaboration and creativity.*

HR Acuity LLC

4.3 Glassdoor

HR Acuity is an award-winning software solution that standardizes how employee-related events are investigated, documented, and reported. Providing a disciplined and predictive approach to managing workplace issues, HR Acuity raises the bar in employee relations risk management.Employee Relations is ALL we do. Designed by a team of human resource experts, HR Acuity incorporates employee relations best practices while providing an intuitive and flexible interface for dealing with different organizational situations. Continuous engagement with industry thought leaders ensures HR Acuity delivers the most effective and efficient way to strategically manage employee relations as well as proactively mitigate associated risks.HR Acuity® is the leader in employee relations and investigation solutions. Our Software as a Service (SaaS) technology solution helps achieve consistency in how organizations track, investigate and analyze employee issues.

Founded in 2006

Florham Park, New Jersey, USA

187 employees (13 in marketing)

www.hracuity.com

80% recommend to a friend

85% CEO approval