Responsibilities

• Develop and execute integrated marketing campaigns aligned to business priorities, product launches, and revenue goals.
• Own end-to-end campaign management including planning, messaging, channels, timelines, execution, budget management and measurement.
• Translate objectives into actionable multi-channel campaign plans across email, digital, events, webinars, content, and sales enablement.
• Partner with Sales to identify, prioritize, and engage high-value target accounts using ABM principles.
• Design personalized, account-centric campaigns that increase engagement and influence pipeline.
• Coordinate tailored content and experiences for strategic accounts while ensuring scalability.
• Work closely with Sales, Product Marketing, Demand Gen, and Customer teams to ensure alignment.
• Collaborate with creative, content, and operations partners to deliver high-quality assets on time.
• Support sales enablement by aligning campaign themes to sales motions.
• Define KPIs across awareness, engagement, pipeline, and revenue influence.