Responsibilities

• Develop and execute integrated demand generation campaigns that drive awareness, engagement, and qualified pipeline.
• Build and manage automated email nurture programs that move prospects through the funnel and convert to opportunities.
• Collaborate with Marketing Operations and Sales Operations to define segmentation strategies, track performance, and report on outcomes.
• Partner with Product Marketing and Marketing Communications to align messaging, creative, and campaign strategy with company goals.
• Create testing and optimization frameworks to improve email performance, conversion rates, and campaign ROI.
• Build and manage website pages and programs to drive conversions.
• Manage campaign calendars, deliverables, and project timelines across internal teams and external partners.
• Analyze campaign performance, share insights, and recommend actionable optimizations.
• Partner with Sales and SDR leadership to align marketing activities with pipeline goals and outreach strategies.

Requirements

• 4+ years of experience in B2B marketing, ideally within SaaS or technology.
• Proven experience creating and optimizing email nurture campaigns (Marketo experience strongly preferred).
• Familiarity with Salesforce CRM, marketing automation platforms, and Google Analytics.
• Strong analytical skills and a testing-first mindset.
• Excellent project management, communication, and collaboration skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Customer-centric mindset focused on solving prospect and buyer pain points.
• Experience leading or contributing to cross-functional initiatives.

Preferred

• Exposure to ABM campaigns or working with intent data platforms.

Benefits

• Comprehensive health, dental, + vision coverage
• Six weeks of paid parental leave for all parents, and an additional 6 weeks for parents giving birth
• Remote First Company, you can work anywhere within the US
• Unlimited and flexible PTO. We believe balanced, happy, relaxed people do better work