Responsibilities

• Build and maintain strong relationships with the sales team to understand our product and support promotional calendars and sales objectives across campaign periods
• Translate product and promotional details into a campaign narrative with key messaging that considers all channels
• Contribute to campaign briefs that clearly articulate objectives, target audience, key message, channel direction, and timeline for Creative and channel teams
• Collaborate with the VP of Marketing to align campaign execution with overall marketing strategy, goals, and calendar
• Identify the most compelling product and brand stories within each campaign and build messaging that differentiates Harmons in the market
• Ensure consistent brand voice and key message integrity across social, email, and text channels
• Review channel output to confirm alignment with campaign brief and Harmons brand standards
• Write and refine campaign messages, headlines, and value propositions that serve as the creative and channel foundation
• Submit campaign requests with timelines and communication workflows, ensuring all teams have what they need to execute on schedule
• Collaborate with the Creative Director and Creative team to brief asset production and ensure visual execution aligns with campaign messaging

Requirements

• 3–5 years of experience in marketing, with demonstrated responsibility for campaign planning and execution
• Strong written communication skills with experience developing campaign briefs, key messages, headlines, and value propositions
• Working knowledge of social media, email, and text as marketing channels
• Ability to gather and synthesize inputs from sales, operations, or cross-functional stakeholders and translate them into a clear, compelling marketing story
• Excellent organizational and planning skills with the ability to manage competing priorities
• Ability to interpret policies, procedures, and brand guidelines
• Must possess integrity, a positive attitude, and a demonstrated passion for the Harmons mission
• Must possess solid communication skills, including verbal and listening skills in order to effectively and efficiently communicate with diverse groups of people
• Flexibility to occasionally work weekends, evenings, and holidays as needed

Preferred

• 4-year degree in marketing, communications, journalism, business, or a related field preferred
• Familiarity with AI-assisted content tools
• Commercially curious with an instinct for identifying what makes a product or promotion worth telling a story
• Comfortable operating in a fast-paced, deadline-driven environment with multiple simultaneous campaigns
• Working knowledge of social media, email, and text as marketing channels — sufficient to brief and direct channel specialists effectively
• Able to interpret policies, procedures, and brand guidelines
• Possess integrity, a positive attitude, and a demonstrated passion for the Harmons mission
• Excellent organizational and planning skills with the ability to manage competing priorities
• Flexibility to occasionally work weekends, evenings, and holidays as needed