Marketing Campaign Coordinator

Winter Garden, FL (On-site)

$52K/yr – $62K/yrMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Coordinate multi-channel marketing campaigns and content creation to support product launches and promotions.

  • Own end-to-end multi-channel campaigns (email, social, site updates, SMS) and seasonal promotions.
  • Must-have: 4+ years in marketing coordination with hands-on campaign execution.
  • Standout: Proficiency with Canva and CapCut for short-form video and graphics.

Job Description

Responsibilities

  • Coordinate and launch marketing campaigns across email, social media, website updates, and SMS.
  • Keep campaign timelines organized so everything goes live when it should.
  • Help support seasonal promotions, product launches, and sales initiatives.
  • Write and edit marketing content including emails, social posts, website updates, and promotional materials.
  • Create and update product sheets, plant guides, and marketing assets.
  • Develop short-form marketing videos and social media content using Canva and CapCut.
  • Coordinate design projects with outside vendors, ensuring quality, deadlines, and brand consistency.
  • Help keep our brand voice consistent across everything we publish.
  • Build campaign materials that help the sales team communicate promotions clearly.
  • Work closely with sales, growers, and operations to make sure product information and availability are accurate.

Requirements

  • Bachelor’s degree in Marketing, Communications, or a related field (required).
  • 4+ years of experience in marketing coordination, campaign execution, or marketing campaigns.
  • Hands-on experience using AI tools (such as ChatGPT or similar platforms) to support marketing workflows, content creation, or campaign planning.
  • Experience creating and editing graphic and short-form video content using Canva, and CapCut.
  • Proficiency with Microsoft Office
  • Strong writing and editing skills (clear, engaging, and detail-oriented).
  • Experience working with email marketing platforms and social media scheduling tools.
  • Excellent organization and project management skills.
  • Ability to physically walk in the greenhouse and be both heat and cold tolerant.
  • Ability to sit at a desk and work on a computer for prolonged periods.

Preferred

  • Experience in horticulture, agriculture, nursery, or landscaping industries.
  • Experience with SMS marketing or CRM platforms.
  • Basic understanding of digital marketing metrics and campaign performance tracking.
  • Bi-lingual Spanish proficiency

Benefits

  • We offer a competitive benefits package including base salary, Paid Time Off, health, dental, vision, life insurance benefits, and 401K (with company match).
  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee assistance program
  • Health insurance
  • Life insurance
  • Paid time off
  • Parental leave
  • Referral program