Marketing and Business Development Specialist at Bay Area Retina Associates | Walnut Creek, CA | $73K/yr – $105K/yr

Marketing and Business Development Specialist

Walnut Creek, CA (On-site)

$73K/yr – $105K/yrMid Level3+ years expFull time

Posted 4 months ago

Drive referral growth for a Bay Area ophthalmology group by managing outreach to doctors and CRM-driven campaigns.

Must-have: 3-5 years in healthcare marketing/outreach with experience to health-care providers.
Standout: CRM setup and multi-channel outreach across webinars, events, and collateral.

Conduct regular visits to referring doctors' offices to maintain and strengthen relationships.
Conduct market research to identify new opportunities for outreach and referral development.
Ensure referring doctors are well-informed about referral processes and are adequately stocked with necessary collateral materials.
Facilitate and arrange marketing dinners and other events for BARA doctors to meet with referring doctors.
Act as a point of contact for referring doctors to resolve inquiries as needed.
Organize online webinars and in-person educational seminars for local optometrists, ophthalmologists, and other doctors.
Develop and execute targeted marketing campaigns to increase referrals and patient acquisition.
Track new patient referrals by source and maintain an accurate and up-to-date database of referrals.
Act as a liaison with designers and clinicians for the creation/updating of patient handouts and other marketing printed collateral.
Ensure timely updates to company website and digital collateral to reflect current information and marketing campaigns.

3-5 years of Marketing, outreach, or similar experience
Experience building relationships with and marketing directly to health care providers and their office staff
Ability to work independently and as part of a team.
Strong communication and presentation skills
Strong analytical skills and experience with marketing metrics and reporting tools.
Creative thinker with a strategic mindset and a detail-oriented approach.
Ability to manage multiple projects in a fast-paced, deadline-driven environment.
Knowledge of digital marketing platforms, content management systems, and social media platforms.
2 years of Healthcare experience / Ophthalmology / Retina (preferred)