Marketing & Brand Strategy Manager

Mecklenburg County, NC (On-site)

Salary Not AvailableSenior Level6+ years expFull time

Posted 2 months ago

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Job Summary

Own and drive technical-communication programs for a B2B industrial portfolio, turning engineering and operations concepts into customer-ready messaging while leading launches, campaigns, and brand governance across multiple sites.

  • Messaging & storytelling: Produce product positioning and customer-facing narratives that illuminate value.
  • Launches & campaigns: Enable product introductions, events, digital programs, and branded initiatives.
  • Cross-functional storytelling: Synthesize pain points, market signals, and product drivers into clear communications for engineers, operators, and executives.

Job Description

Own and execute integrated marketing communications for complex, technical products, turning engineering concepts into customer-focused messaging and driving launches, campaigns, and brand consistency across multiple facilities.

  • Messaging & storytelling: Craft product-positioning, customer-facing content, and application-based narratives.
  • Launches & campaigns: Support product launches, customer programs, trade shows, events, digital campaigns, and branded initiatives.
  • Cross-functional collaboration: Partner with teams to translate customer pain points, market opportunities, and product value drivers into clear communications.
  • Content production: Build content across digital, print, video, presentation, social, website, and sales enablement channels.
  • Digital marketing: Lead social media, website optimization, SEO support, digital branding, and campaign analytics.
  • Brand governance: Strengthen brand consistency and messaging standards across multiple facilities and business units.
  • Customer storytelling assets: Develop case studies, brochures, executive materials, trade show collateral, and branded assets.
  • Visual storytelling: Coordinate photography, video production, editing, and visual storytelling efforts.
  • Customer insights: Translate market opportunities and customer pain points into compelling communications across audiences including engineers, operations leaders, sales, OEMs, and executives.
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HSM

3.7 Glassdoor

Somos a mais completa plataforma de educação corporativa do País! Desenvolvemos pessoas e organizações para que alcancem sucesso e contribuam com a transformação do Brasil.Nosso início se deu em 1987 com a realização de seminários executivos com grandes nomes internacionais e, hoje, somos referência internacional em gestão e negócios.Nossas frentes de atuação incluem a SingularityU Brazil, a HSM Expo, a HSM Academy, a revista HSM Management, a realização de projetos CO-Branded para a realização de cursos e programas executivos, o HSM Experience, a HSM University e o hub Learning Village.

Founded in 1987
SĂŁo Paulo, SĂŁo Paulo, BRA
1.1K employees (100 in marketing)
75% recommend to a friend

Traffic Signals

Monthly Visitors
11K
Traffic Source Mix
Search
50.7%
Direct
38.4%
Referral
7.9%
Social
1.6%
Paid
1.2%

Headcount Trend

Current headcount: ~1.1K

Marketing Team

Marketing Team Size
59 (5% of company)