Marketing & Brand Manager at Levine Center for Plastic Surgery | New York City, NY | $75K/yr – $80K/yr

Marketing & Brand Manager

New York City, NY (On-site)

$75K/yr – $80K/yrMid Level3+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the luxury practice’s marketing engine across PR, events, social, email journeys, and digital assets, aligning brand voice with editorial aesthetics and multi-channel campaigns to drive premium patient acquisition.

Own PR and partnership management, media inquiries, and high-profile collaborations with editorial events.
Lead speaker logistics, conference partnerships, and peak brand exposure at events.
Direct social content strategy and email CRM lifecycles to deliver personalized patient journeys and optimize UX on the website.

Job Description

Responsibilities

Public Relations & Partnership Management: Serve as the primary internal liaison for our external PR agency. Coordinate media inquiries, press opportunities, and manage high-profile luxury brand partnerships, influencer collaborations, and exclusive editorial events.
Speaker & Conference Coordination: Manage and coordinate all logistics for Dr. Levine’s professional speaking engagements, panel presentations, and industry conferences (both domestic and international). Oversee deliverables, negotiate partner contracts/fees, and maximize brand exposure at each event.
Social Media Strategy & Content Curation: Oversee and elevate our social media presence (Instagram, TikTok, etc.). Ensure all content aligns with a chic, editorial, and sophisticated visual identity. Direct aesthetics, track engagement metrics, and optimize growth strategies.
Email Marketing & CRM Lifecycles: Design, write, and execute high-converting email campaigns (eblasts) and automated patient follow-up workflows. Utilize patient segments to deliver personalized "Restoration Roadmaps" and targeted promotional sequences.
Website Design & Digital Asset Management: Maintain, update, and continuously optimize our website. Ensure seamless user experience (UX), update before-and-after galleries, manage landing pages for new treatment launches, and collaborate on SEO strategies.
Omnichannel Campaigns: Conceptualize and execute comprehensive marketing campaigns for new device launches (e.g., advanced laser platforms), clinical skincare lines, and specialized in-office treatment programs (such as our peptide initiatives).

Requirements

Experience: 3–5+ years of dedicated marketing experience, ideally within luxury medical aesthetics, plastic surgery, high-end beauty, or premium wellness brands.
Visual Style: A sharp eye for a "noir," clean, and sophisticated aesthetic. You understand how to market high-end clinical results without looking "stuffy" or overly clinical.
Technical Proficiency: Hands-on experience with medical CRM/EMR platforms (e.g., Nextech), website CMS tools, email marketing software, and advanced design suites (e.g., Canva, Adobe Creative Suite).
Communication Style: Exceptional copywriter capable of delivering concise, human, and confident messaging that feels natural and premium—strictly avoiding generic, AI-sounding copy.
Project & Event Management: Proven ability to manage multi-channel campaigns, coordinate high-stakes travel and event logistics, and hold external vendors/agencies accountable to deadlines.