Marketing, Brand & Business Development Director at University City Housing | Pennsylvania, USA

Marketing, Brand & Business Development Director

Pennsylvania, USA (On-site)

Salary Not AvailableDirector/ExecutiveFull time

Posted 3 months ago

Job Summary

Own the brand and demand-generation engine for a multifamily portfolio, unifying strategy across residential and commercial assets, guiding channels and campaigns, and driving occupancy and revenue with a high-performing, data-driven marketing team.

Brand Strategy & Campaigns: Set differentiated positioning and integrated campaigns across properties and markets.
Channel & Content Oversight: Align digital, social, email, and on-site efforts with resonant content and design.
Team Development & Processes: Build a capable marketing team, establish clear processes, and enforce accountability to lift performance.

Job Description

Responsibilities

Define and execute a clear, differentiated brand strategy across residential and commercial assets
Oversee all marketing channels: digital, social, advertising, email, and on-site initiatives
Ensure brand consistency while tailoring campaigns to specific properties and markets
Partner with leadership to drive occupancy, leasing velocity, and revenue growth
Support commercial leasing efforts with targeted marketing and outreach strategies
Develop campaigns that directly contribute to lead generation
Bring a modern, forward-thinking creative mindset to elevate campaigns and brand perception
Challenge existing approaches and implement more effective, data-driven strategies
Oversee content, design, and messaging to ensure it resonates with target audiences
Mentor and develop the marketing team

Requirements

Bachelor's Degree from an accredited college or university
Valid driver’s license and vehicle
Highly proficient with Microsoft Office Suite
Flexibility with hours and days worked
Proven experience in multifamily housing, real estate, or property management marketing
Strong background in brand building and business development
Demonstrated ability to connect marketing efforts to measurable business outcomes
Experience leading and developing teams
Both strategic thinker and hands-on executor
A leader who brings clarity, creativity, and accountability

Benefits

Opportunities for professional and personal development and career growth
Competitive Salary
Comprehensive Health Insurance - Medical, Dental, Vision
Medical & Dependent Care Flexible Spending Accounts (FSA)
Retirement plan – 401(k) with up to 4% employer match
Paid Time Off (vacation, sick, 9 holidays, 2 floating holidays)
Employer-paid Short-term Disability
Voluntary Long-term Disability
Voluntary Life Insurance
Voluntary Hospital Indemnity Insurance
Employee Assistance Program (EAP)
Annual Awards & Recognition
Company Paid Certifications & Licensing
Employee Referral Program
Apartment Discount Available

University City Housing

University City Housing (UCH) is a Philadelphia-based firm that buys, renovates, maintains and manages real estate for long-term investment. With over 4,000 residential units and 250,000 square feet of commercial space in Philadelphia and the surrounding suburbs, University City Housing has provided the Greater Philadelphia area with quality apartment homes since 1967. We strive to showcase our pride in our management services, leasing excellence, and impeccable maintenance throughout our communities. We offer unique and versatile apartment homes and commercial spaces in the City of Philadelphia and in the surrounding suburbs of the Main Line, Bucks County, Montgomery County and Delaware County. Our goal is to provide our customers with a memorable and quality living and working experience with UCH.

Founded in 1967

Philadelphia, Pennsylvania, USA

208 employees (11 in marketing)

uchcareers.com