Responsibilities

• Build, execute, and optimize multi-channel marketing campaigns in Marketo.
• Implement and document marketing automation workflows, including lead scoring and audience segmentation.
• Ensure all activities comply with privacy regulations (CAN-SPAM, GDPR, etc.).
• Collaborate with cross-functional teams and provide clear campaign documentation.
• Analyze campaign performance and recommend improvements and innovations.
• Support integration with other MarTech tools.

Requirements

• Bachelor's degree or equivalent experience.
• 3+ years in digital marketing automation (Marketo preferred; Marketing Cloud a plus).
• Experience with Salesforce CRM and Stensul preferred.
• Strong project management, analytical, and documentation skills.
• Ability to work independently and maintain high standards of control and compliance.
• Excellent communication and collaboration skills.

Benefits

• We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location.
• Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.
• We also offer a range of benefits and programs to meet employee needs, based on eligibility.
• These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.
• Additional details about total compensation and benefits will be provided during the hiring process.