Responsibilities

• Build, execute, and optimize multi-channel marketing campaigns in Marketo.
• Implement and document marketing automation workflows, including lead scoring and audience segmentation.
• Ensure all activities comply with privacy regulations (CAN-SPAM, GDPR, etc.).
• Collaborate with cross-functional teams and provide clear campaign documentation.
• Analyze campaign performance and recommend improvements and innovations.
• Support integration with other MarTech tools.

Requirements

• Bachelor’s degree or equivalent experience.
• 3+ years in digital marketing automation (Marketo preferred; Marketing Cloud a plus).
• Experience with Salesforce CRM and Stensul preferred.
• Strong project management, analytical, and documentation skills.
• Ability to work independently and maintain high standards of control and compliance.
• Excellent communication and collaboration skills.

Preferred

• Experience with Salesforce CRM and Stensul preferred.