Drive integrated social and digital marketing efforts for experiential campaigns, owning paid social, organic content, email nurture, SEO basics, and asset creation to generate leads and measurable ROI.

• Growth & Campaign Execution: Plan, execute, and optimize paid and organic social campaigns across LinkedIn, Facebook, and Instagram using data-driven strategies and AI-enhanced tools
• Performance Optimization: Improve conversions, engagement, and ROI through analysis, automation, and continuous testing
• Lead Nurture & Retargeting: Develop retargeting strategies and lead-nurture funnels leveraging marketing automation and audience insights
• SEO & Analytics: Enhance SEO performance and monitor analytics to improve search visibility and campaign effectiveness
• Reporting & Insights: Track, analyze, and report on campaign performance metrics to refine strategy and identify growth opportunities
• Brand Presence: Own and elevate our presence across Facebook, Instagram, and LinkedIn
• Content Calendars: Collaborate with the Director of Strategy to create content calendars aligned with business goals
• Audience Engagement: Engage with our audience and expand reach strategically
• Agency Support: Supplement client teams with social assets, assistance, and strategy, as needed
• Email Campaigns: Build and deploy email campaigns using Mailchimp (or similar platforms)

• Lead Nurture Automation