Responsibilities

• Social Media Management - Support execution of firmwide social media strategies across LinkedIn, Instagram, and other approved digital channels. - Develop, schedule, and publish social content that aligns with business priorities, brand standards, and compliance requirements. - Maintain and manage content calendars for Wealth Management, Corporate marketing, and firmwide initiatives. - Coordinate social media campaigns supporting thought leadership, events, webinars, podcasts, recruiting efforts, and corporate announcements. - Monitor social media channels for engagement opportunities, trends, and brand mentions. - Assist in community management by responding to and escalating inquiries as appropriate. - Support employee advocacy initiatives by assisting advisors and employees with social media participation and content-sharing programs. Hearsay & Compliance Administration - Manage day-to-day publishing workflows through Hearsay. - Coordinate content approvals with Marketing, Legal, and Compliance teams. - Support employee social media participation programs and advisor/employee social media enablement. - Maintain familiarity with firm social media policies and financial services regulatory requirements. - Ensure content is archived, approved, and published in accordance with firm guidelines and industry regulations. Content Development - Draft compelling social copy tailored to platform-specific audiences. - Assist in repurposing articles, market commentary, videos, podcasts, white papers, and website content into engaging social assets. - Collaborate with Creative Services to develop graphics, video snippets, and digital content. - Collaborate with Marketing team members to develop content that aligns with business goals. - Support content planning and editorial meetings. Analytics & Reporting - Track and report key performance metrics including impressions, engagement, click-through rates, audience growth, website traffic, and campaign effectiveness. - Develop recurring social media and digital marketing reports for stakeholders. - Identify actionable insights and optimization opportunities based on campaign performance. - Support benchmarking efforts and competitive analysis. Digital Campaign Support - Assist in planning, launching, and optimizing digital marketing campaigns. - Support paid social, email marketing, website promotion, and lead-generation initiatives. - Collaborate across the marketing team to ensure consistent messaging across channels. - Help test new digital tactics, audience-targeting approaches, and campaign formats. Project & Team Support - Coordinate projects across Digital Marketing, Brand, Creative Services, Wealth Marketing, and Corporate Marketing teams. - Maintain project timelines and help ensure timely execution of campaigns and initiatives. - Stay informed on emerging social media, digital marketing, and financial services trends.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, Public Relations, Journalism, or a related field.
• 2–4 years of experience in social media, digital marketing, content marketing, or communications.
• Hands-on experience managing LinkedIn and Instagram content for a brand or subject matter expert.
• Strong copywriting and content development skills.
• Familiarity with social media scheduling and management platforms.
• Experience creating and maintaining content calendars.
• Strong attention to detail, organization, and project management skills.
• Proficiency with Microsoft Office .Ability to manage multiple projects and deadlines in a fast-paced environment.

Preferred

• Experience within financial services, wealth management, banking, asset management, insurance, or other highly regulated industries.
• Experience using Hearsay, Sprout Social, Hootsuite, or similar social media management platforms.
• Experience with paid social campaigns and digital advertising.
• Familiarity with Google Analytics and social reporting dashboards.
• Experience coordinating with compliance and legal review processes.