Marketing Associate Intern

Pennsylvania, USA (Hybrid)

Salary Not AvailableIntern/New GradInternship

Posted 4 days ago

Job Summary

You will own creating digital outreach content and marketing collateral, developing visual assets, and coordinating industry-focused campaigns and materials while researching design and branding trends to inform outreach efforts.

  • Lead content creation using AI tools and video/presentation assets for targeting and account development.
  • Collaborate with Marketing Associates to execute campaigns and maintain marketing materials inventory.
  • Photograph products and prepare display content for digital and physical marketing channels.

Job Description

Responsibilities

  • Create content and explore new tools for digital outreach, including the use of AI platforms and applications to develop videos, presentations, GIFs, and other resources that support targeting and account development.
  • Develop and enhance marketing collateral used by our Account Development team.
  • Create physical display boards that highlight industry trends, marketplace sightings, product spotlights, and other relevant content.
  • Conduct research on trends in design, branding, and business strategy within existing and target industries and accounts.
  • Work alongside Marketing Associates to support the execution of creative marketing campaigns and department initiatives.
  • Assist with preparation for customer and industry trips, including display setup, organization, and packaging of materials.
  • Create industry-specific and business unit-focused email communications.
  • Support the organization and inventory management of industry-specific marketing materials.
  • Photograph products for use in digital content, presentations, and physical marketing displays.
  • Participate in industry team meetings, capture key takeaways, and assist with follow-up activities as needed.

Requirements

  • Current student pursuing a degree in Marketing, Communications, Business, or a related field.
  • Current GPA of 3.0 or greater.
  • A creative and curious mindset with an interest in marketing, branding, and business.
  • Strong organizational and time management skills with the ability to balance short-term priorities and longer-term projects.
  • Highly motivated and able to take initiative, work independently, and collaborate effectively as part of a team.
  • Excellent written and verbal communication skills.
  • Ability to set goals and develop thoughtful plans to achieve them.
  • Strong computer skills, including Canva and Microsoft 365 applications such as Teams, OneDrive, Outlook, PowerPoint, Excel, and Word.
  • Familiarity with AI tools such as ChatGPT or similar platforms is a plus.
  • Experience with Filmora or other video editing software is a plus.

Preferred

  • Familiarity with AI tools such as ChatGPT or similar platforms is a plus.
  • Experience with Filmora or other video editing software is a plus.

Benefits

  • Medical, dental, and vision insurance
  • Life and disability insurance
  • 401(k) plan
  • Tuition reimbursement
  • Paid vacation
  • Paid holidays
  • On-site fitness center
  • Relaxed dress code
  • Employee culture and volunteer teams
  • Employee recognition events and luncheons
LaFrance Corp logo

LaFrance Corp

Making a big impact in the market can come down to the smallest elements of your product. From customized name plates and emblems to innovative buttons and trim pieces, we create critical components that leave lasting impressions on your customers. With over 75 years of branding and decorative trim expertise, LaFrance Corp offers innovative solutions to increase your perceived brand value and complement your product design. Through world-class production facilities and quality systems, we guarantee your brand’s message is carried from concept to production.It's The Details That Define You

Founded in 1946
Glen Mills, Pennsylvania, USA
192 employees (17 in marketing)

Marketing Team

Marketing Team Size
17 (9% of company)
Median Career Experience
11 years
Median Tenure
4.9 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
2.3K
Monthly Google Ads Budget
$762
Traffic Source Mix
Search
0.1%
Direct
27.7%
Referral
4.9%
Social
9.5%
Paid
1.1%

Headcount Trend

Current headcount: ~193
LaFrance Corp logo

Marketing Associate Intern

LaFrance Corp · Pennsylvania, USA · Hybrid