Responsibilities

• Create and distribute digital marketing material: website copy, product one-pagers, spec sheets, email campaigns, and social media posts (primarily LinkedIn)
• Maintain and update website content and product pages
• Build and maintain a content calendar; publish on a consistent schedule
• Manage the marketing contact list and send campaigns through our email platform
• Organize and maintain the marketing asset library — photos, logos, templates, and product images
• Track basic performance (email opens, site traffic, LinkedIn engagement) and report results to the Chief Technology Officer
• Coordinate and support customer-facing webinars end to end: scheduling, registration pages, invitations, reminders, and follow-up
• Prepare presenter slide decks and speaker notes in collaboration with engineering
• Handle live logistics during the webinar (moderating chat, managing Q&A, recording)
• Repurpose recordings and content into clips, summaries, and follow-up emails

Requirements

• Strong written English and the ability to explain technical ideas simply and accurately
• Proficient with PC tools and Google Workspace — Google Docs, Sheets, and Slides (or equivalent Microsoft Office experience with willingness to work in Google Workspace)
• Comfortable learning new software: email marketing platforms, website content management, webinar tools, and basic design tools such as Canva
• Organized and dependable, able to manage deadlines and deliverables with light supervision
• Willing to ask questions until the technical material is genuinely understood
• Able to be onsite in Maple Grove, MN one to two days per week
• Legally authorized to work in the United States
• Preferred

Preferred

• Bachelor's degree, or current enrollment in a degree program, in marketing, communications, business, engineering, or a life sciences field
• Coursework, internship, or prior experience in marketing, content creation, or communications
• Familiarity with LinkedIn as a B2B channel
• Basic graphic design or video editing ability (Canva, Adobe Express, or similar)
• Experience with email marketing platforms (Mailchimp, Constant Contact, HubSpot, or similar) or webinar platforms (Zoom Webinars, GoTo, Teams)
• Interest in or exposure to medical devices, manufacturing, or another technical B2B industry
• Willingness to travel occasionally for trade shows

Benefits

• Independent contract position; no benefits are provided
• Occasional travel for trade shows may be required; travel expenses are reimbursed