Responsibilities

• Create and execute marketing initiatives that support spa promotions, events, services, and overall brand awareness.
• Manage email marketing campaigns, client lists, lead sources, and monthly database updates.
• Create and update in-office marketing materials, including posters, flyers, lobby video content, handouts, brochures, gift certificates, forms, and promotional materials.
• Maintain and update website content, including services, pricing, specials, events, and new treatments.
• Manage social media accounts, including content calendars, posts, stories, live updates, engagement, and follower growth.
• Monitor and respond to online reviews across platforms such as Google, Yelp, Facebook, RealSelf, and other review sites.
• Plan, promote, and support spa events, including open houses, private client events, holiday events, treatment events, lunch-and-learns, happy hours, and community events.
• Coordinate event details such as promotions, RSVPs, food, drinks, provider schedules, live demos, drawings, and on-site execution.
• Build and maintain community partnerships, influencer relationships, media contacts, charity connections, and cross-promotional opportunities.
• Attend community events, trade shows, bridal expos, career nights, chamber events, and other networking opportunities as needed.

Requirements

• Previous marketing experience required; hospitality, spa, wellness, retail, or service industry experience preferred.
• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
• Strong writing, communication, organization, and follow-through skills.
• Experience with social media platforms, email marketing, digital marketing, and basic content creation.
• Computer skills and ability to learn spa software, marketing tools, website platforms, and database systems.
• Ability to manage multiple projects, deadlines, events, and priorities in a fast-paced environment.
• Strong customer service mindset and ability to represent the spa professionally.
• Creative, self-motivated, detail-oriented, and able to work independently with limited supervision.
• Knowledge of spa services, skin care, treatments, or wellness services preferred.