Marketing Assistant (Part-time)

Lawrence, KS (Unknown)

Salary Not AvailableEntry LevelPart time

Posted 10 days ago

Job Summary

Own the property’s digital presence by producing high‑quality photo and video content, managing social media profiles, and supporting outreach campaigns to attract residents and foster community engagement.

Develop and maintain a cohesive content calendar across platforms.
Partner with Leasing Manager to support leasing and resident retention initiatives.
Engage campus and local communities through events and partnerships.

Job Description

Responsibilities

Produce high-quality photo and video content to be used for social media marketing and promotional materials.
Manage and maintain property social media profiles, including regular posting, responding to comments, and fostering community engagement.
Assist in planning and executing outreach marketing campaigns to attract new residents and promote the property within the local community.
Collaborate with the Leasing Manager to provide marketing support for the property’s leasing and resident retention efforts.
Develop and maintain a content calendar to ensure a consistent and cohesive posting schedule across all social media platforms.
Participate and assist with the execution of outreach marketing efforts on campus and in the community, customer appreciation events, and other special events.
Foster a sense of community among residents by showcasing their experiences and contributions through digital marketing content.
Take ownership of the property's image and ensure that all marketing materials accurately represent its unique features and amenities.
Stay updated on industry trends, competitor activity, and social media best practices to continuously improve our marketing strategies.
Explore opportunities for partnerships and collaborations with local businesses and organizations to expand the property's reach within the community.

Requirements

High school diploma or equivalent.
Working towards a degree in Marketing, Communications, or related field is preferred.
Knowledge, Skills, & Abilities:
Proficiency in using social media platforms such as Instagram, Facebook, and TikTok.
Experience with editing apps such as CapCut, Canva, and Adobe Lightroom is strongly preferred.
Possess strong photography and videography and editing skills.
Must be available to work a minimum of 12 hours a week between 8:00am – 7:00pm Monday through Friday with occasional nights and weekends.
To learn more about our core values, mission, and vision, check out: http://thetailwindgroup.com/.

Tailwind Group, Inc.

Headquartered in Mankato, MN, Tailwind Group is a multi-faceted real estate development, management, and leasing firm. By functioning in concert with property owners and typically participating in joint ownership, our organization has a vested interest in aligning and maintaining the performance expectations of all parties.With over 40 years of combined experience, Tailwind Group is focused on putting our clients’ interests first, delivering on our commitments and applying a keen understanding of real estate and risk management. Our emphasis on building and sustaining unique, amenity-rich developments creates a setting where property values exceed market trends and people understand the true meaning of community.

Founded in 2012

Mankato, Minnesota, USA

225 employees (11 in marketing)

www.thetailwindgroup.com