Responsibilities

• Assist the Creative and Marketing Director with planning and executing marketing campaigns across all Moersch Hospitality Group brands.
• Help coordinate campaigns supporting restaurant promotions, wine and spirits releases, festivals, concerts, seasonal programming, private events, and other guest experiences.
• Build, schedule, and distribute email marketing campaigns, including promotional emails, newsletters, event announcements, and guest follow-up communications.
• Maintain email lists, audience segments, campaign calendars, and performance reports.
• Update products, images, descriptions, pricing, promotional offers, and landing pages within Shopify.
• Assist with the creation and management of promotions, menus, customer communications, and marketing integrations within Toast POS.
• Create and adapt marketing collateral using Adobe Creative Cloud, including digital graphics, event materials, menus, signage, advertisements, and sales support materials.
• Maintain brand consistency across print, digital, restaurant, retail, and event communications.
• Coordinate campaign deadlines, creative assets, approvals, vendor needs, and property-level deliverables.
• Support regional outreach to tourism organizations, chambers of commerce, hotels, restaurants, event organizers, media partners, and community organizations.

Requirements

• Minimum of 2–3 years of professional experience in marketing, creative services, communications, social media, or a related role.
• Demonstrated experience using Adobe Creative Cloud, particularly Photoshop, InDesign, and Illustrator.
• Experience creating and executing email marketing campaigns.
• Familiarity with Shopify, Toast POS, or comparable e-commerce and point-of-sale platforms.
• Strong writing, proofreading, and verbal communication skills.
• Ability to manage multiple projects, deadlines, brands, and stakeholder requests simultaneously.
• Strong organizational skills and careful attention to detail.
• Basic photography, video capture, and content-editing abilities.
• Working knowledge of Instagram, Facebook, TikTok, and current social media practices.
• Comfortable working independently while collaborating with property leaders, culinary teams, event teams, and outside partners.

Preferred

• Associate’s or bachelor’s degree in marketing, communications, graphic design, hospitality, or a related field.
• Experience within hospitality, food and beverage, wine, tourism, events, or lifestyle brands.
• Experience with email platforms such as Klaviyo, Mailchimp, or a comparable system.
• Familiarity with Adobe, Canva, Google Workspace, Meta Business Suite, and project-management platforms.
• Understanding of basic digital marketing analytics and campaign reporting.
• Existing familiarity with Southwest Michigan tourism, media, businesses, and community organizations.