Marketing Assistant and content Creator at MyHome | New Orleans, LA | $15/hr – $25/hr

MyHome

Marketing Assistant and content Creator

New Orleans, LA (On-site)

$15/hr – $25/hrEntry LevelFull time

Posted 4 months ago

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Job Summary

Lead hands-on content creation and marketing coordination as a Marketing Assistant and Content Creator, driving brand presence across websites, social channels, and email campaigns.

Develop and execute content strategies across websites, social, and email.
Must-have: Strong SEO, keyword research, and on-page optimization.
Standout: Proficiency with Adobe Creative Suite and video editing for multimedia assets.

Job Description

Responsibilities

Develop and implement comprehensive content strategies aligned with overall marketing goals to boost brand awareness and engagement.
Create high-quality, engaging content for websites, social media channels, email campaigns, blogs, white papers, and other digital platforms.
Manage content calendars and coordinate with cross-functional teams to ensure timely delivery of content assets.
Utilize SEO best practices, including keyword research and on-page optimization, to improve organic search rankings.
Design visually appealing graphics and multimedia content using Adobe Creative Suite tools such as Photoshop and videography/editing software.
Maintain and update content management systems like WordPress, ensuring all content is accurate, optimized, and aligned with branding standards.
Conduct performance analysis using tools like Google Analytics to measure campaign effectiveness and inform future strategies.
Support social media management efforts by scheduling posts, engaging with followers, and executing social media marketing campaigns.
Assist in email marketing initiatives through copywriting, segmentation, automation tools, and performance tracking.
Collaborate on e-commerce projects by creating product descriptions, promotional banners, and visual assets that enhance online sales.

Requirements

Proven experience in content creation, copywriting, digital marketing or related fields.
Strong proficiency in SEO techniques including keyword research and on-page optimization.
Skilled in Adobe Photoshop, Adobe Creative Suite (Illustrator, Premiere Pro), and video editing tools.
Familiarity with WordPress or other content management systems for website updates and blog posting.
Basic knowledge of HTML and CSS for customizing web content is preferred.
Ability to develop effective content strategies tailored for diverse audiences across multiple platforms.
Experience with social media management tools such as Hootsuite or Buffer is a plus.
Knowledge of Google Analytics for tracking campaign performance and deriving insights.
Excellent editing skills with attention to detail in grammar, style, and tone.
Understanding of digital marketing channels including email marketing automation, B2B marketing tactics, and content marketing best practices.