Responsibilities

• Marketing Strategy: Develop and execute practical marketing strategies based on each client’s goals, audience, brand, and available resources.
• Social Media Management: Plan, schedule, and publish weekly content natively across Instagram, Facebook, LinkedIn, and other platforms using brand-appropriate tone and strategy.
• Content Creation: Write and edit engaging captions, blogs, newsletters, email campaigns, lead magnets, and web copy that align with each client’s voice.
• Graphic & Video Design: Create polished graphics, carousels, lead magnets, and other branded assets, as well as edit reels and short-form video content.
• Web Design & Maintenance: Design, build, and update landing pages or full websites, ensuring clean layouts, clear messaging, mobile optimization, and a strong user experience.
• Search Engine Optimization: Execute on-page SEO, including keyword research, content optimization, metadata, headers, and internal linking, to improve visibility and search performance.
• Paid Advertising: Support paid advertising initiatives, including campaign setup, creative development, copywriting, and performance review.
• Analytics Review: Track performance metrics to identify what’s working, recommend adjustments, and improve future marketing efforts.
• Collaboration: Work with the broader team to ensure cohesive marketing efforts across all client touchpoints.

Requirements

• At least two years of experience in marketing strategy, social media management, digital marketing, or a related field
• The ability to think strategically while also confidently executing the day-to-day work
• Proven ability to create consistent, branded content and adapt tone across multiple clients
• Strong graphic design skills, particularly within Canva and/or Illustrator
• Experience editing reels and other short-form video content
• Strong copywriting and editing skills
• Experience publishing content natively across social media platforms
• Working knowledge of lead magnet development, landing pages, email sequences, and campaign launches
• Experience executing SEO strategy and on-page optimization
• Familiarity with Wix, Squarespace, WordPress, Shopify, and/or similar platforms for website updates and builds

Preferred

• Experience with paid advertising is preferred, but candidates with a strong interest in developing this skill are encouraged to apply